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EXCLUSIVE INSURANCE LEADS ARE HARD TO COME BY, BUT HERE ARE FOUR WAYS TO GENERATE MORE OF THEM.
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4 Ways to Drive Exclusive Insurance Leads and Increase Profits Exclusive Insurance Leads are hard to come by, but here are four ways to generate more of them.
1. Implement an attribution tool To prove your marketing campaigns are working, you need an attribution tool that can show how your marketing efforts have generated exclusive insurance leads and influenced sales. The tracking codes are used to trace where a visitor encountered your ad and what actions they took.
2. Eliminate non-buyers Targeting people who are ready to buy insurance now, will help you see returns much quicker. Search marketing doesn’t allow you to target people based on where they are in the decision-making process. Instead of search, create a list of prospects who have expressed an interest in insurance recently. Upload that list to your display ad platform and remarket to those people.
3. Personalize Your Approach In the age of digital marketing, many people forget about the value in relationship building. Your target prospect list should include those people you know qualify for your insurance products and are currently in the market for a new insurance provider or to expand their current coverage. Once you’ve identified the right people, you can tailor your email, social media, display and traditional mailing efforts to reach these people.
4. Take a Multi-Channel Approach t’s important to reach out via multiple channels to convert prospects into exclusive insurance leads that will convert at a higher rate. It’s important to combine your Google Ads strategy with social media marketing and email marketing as well to show up where your target audience spends time most.
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