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Whether you're the owner of an experienced insurance agency or an agent, the words can tend to give you a migraine.
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01 Medicare Insurance Leads Generation Tactics - Sell more this year
02 So you're thinking of new new ways to create Medicare leads for officers, or for yourself. In an industry where everything feels like a numbers game, sometimes you need that little extra advantage over the competition in order to increase your close rate, raise revenue, and get a few extra sales where possible.
03 ABOUT US At ProspectsForAgents, we specialise in lead generation for Medicare Insurance. After 10 + years in operation, raising millions of dollars in sales in a variety of ways for our customers, we know a thing or two about successful strategies for lead generation. In order to help brokers and business owners learn the 15 Best Ways to Produce More Medicare Insurance Leads beyond Open Enrollment, we built this guide. Before we get started, let's outline the styles of Medicare that drive this drive and are geared towards its strategies.
03 04 There are still plenty of avenues, some more lucrative than others, if you are trying to improve lead generation outside of open enrollment. Let 's look at 2020 's 15 Best Ways to Generate More Medicare Leads.
05 1. Live Transfer Medicare Leads Live transfer leads, since they have a low CPA, are the easiest and most reliable way to get Medicare leads. Such leads are also highly trained, resulting in a high closing rate. Finally, moving hot leads in real time maximises the time of your agents by allowing them to concentrate on closing, the most sales-driven part of the process.
06 2. PAY PER CALL MEDICARE SUPPLEMENT LEADS You can also only pay for calls, which are forwarded to your agents, with a pay per call system. In the sense that they are sent directly to agents who can pick their desired hours, etc ... this is similar to live transfer leads.
07 Use Facebook to Generate Medicare Leads In a handful of ways, Facebook can be used to generate Medicare leads. Facebook groups devoted to Medicare problems, elderly events, and even wellness concerns provide outstanding lead generation areas.
07 TURNING 65 DATABASE FOR MEDICARE LEADS You can buy lists and use databases of people who are turning 65 to make your own lists of targeted leads if you are targeting a key age group.
5. GENERATE HIGH-QUALITY CONTENT ON YOUR SITE 07 The development of high-quality content for your website, which acts as a lead magnet, is a more methodical and long-term process for generating Medicare leads, and can also generate emails and other follow-up leads.
08 6. NETWORK WITH SENIORS AT EVENTS A more common and efficient way to produce Medicare Supplement leads is by networking with seniors at events. • A few quick ideas that have performed well for us in the past are: • Targeting fitness and health centers • Events targeting those near retirement • Retirement planning luncheons • Insurance hosted events • Empty nester events • Local community groups Through networking with seniors in the local region, there are virtually unlimited opportunities to generate Medicare leads. The point is to concentrate your energies on building a relationship, concentrating first on knowledge and education.
09 You can generate Medicare Advantage leads and Medicare Supplement leads using direct mail. These leads have a slightly higher CPA than other lead gen strategies, but the leads you generate are a great way to supplement them. 7. Direct Mail Medicare Advantage Leads Generation Compared to paid advertising, direct mail is more reliable with a higher ROI and works in combination with other marketing strategies more efficiently.
07 8. Purchase Medicare Sales Leads Call Lists It is possible to buy pre-made call lists if the thought of creating your own lists seems too time-consuming. If you choose the right business, this can be very fruitful CPA remains relatively low, but as compared to live Medicare transfer leads, the agents will need to spend more time on the phone with less skilled and non-interested leads. It is a condition of give and take.
9. Medicare leads Generation by Email Marketing 10 • This approach should only be a secondary source of lead, not your mainsource of lead. Believe it or not, since 2000 , the number of seniors using email has risen to more than 48 percent , meaning that more seniors are searchingforonline answers and support.
11 10. Establish Partnerships With Other Insurance Agents We have to look out for each other in the life insurance business. A mutually beneficial way to produce Medicare leads for free over time is to create partnerships. For instance, you can swap final expense leads for Medicare leads from one partner.
11. TELEMARKETING MEDICARE LEADS Medicare's telemarketing leads also have a good ROI in certain situations, considering the poor wrap that telemarketing gets (we all hate it). Again, in this situation , the main thing is to ensure that you select a company that focuses on quality and quantity, as telemarketing is a game of numbers even with quality leads. • 12
12. Exclusive Medicare Leads • 13 There are also firms that repeatedly re-sell Medicare lists, ensuring that the list you buy has actually already been passed on to a dozen other agencies. What's nice about buying exclusive Medicare leads is that you can allow them to age if appropriate, since they are just yours. When they are exclusive, sitting on leads for a few years is much better than buying mutual leads.
14 13. Hone in On Non-Turning 65 Medicare Leads They have either already been trained for Medicare Supplements by the time one turns 65, or already have a solution to their issues. Start planting the seed with 60 to 64-year-olds so that you already have a semi-warm bond with them when they hit 65 and they think of your organisation as a solution.
14. Cold Calling Isn’t Dead Cold calling is still a good way to generate leads, particularly if you do not have the budget and need as many free Medicare leads as you can get for these other forms of paid Medicare leads. 15
16 15. Ask Existing Clients for Medicare Lead Referralst testimonials The secret to genuinely developing and scaling an efficient insurance agency is referrals. Remember that at least one person who is interested or has a need for Medicare or Medicare supplements probably knows every customer or prospect you have ever talked to.
WEBSITE CONTACT DETAILS 17 www.prospectsforagents.com CONTACT NO. 1-866-701-1558 EMAIL ADDRESS sales@prospectsforagents.com