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If You are a new agency, then avoid these common startup mistakes.
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Success is never guaranteed when starting a new insurance agency and many companies are likely to fail. We all had to start in the insurance industry somewhere and some of us had to learn the hard way.
Ignoring a Marketing Plan A marketing strategy is a perfect way to ensure that your agency's message is clear, the money you spend is on business creation and helping to concentrate your budget on investing in online insurance leads and live-transfer calls that can contribute to actual sales.
HIGH OVERHEAD COST • The agency owners should keep their fixed or overhead costs to a bare minimum throughout the first year of operation. • In doing so, there will be more money available to invest in things that will result in sales such as inbound insurance leads.
Forgetting To Keep Learning • Regardless of how long you have been in the insurance business, agents will still be looking for more and continuing knowledge , training and mentoring. • Classes, lectures, conferences or even keeping up with news from industry are all perfect ways of developing professionally. • By consistently working to become a better agent, you 're telling your clients that you're the best person they should be working with!
POOR TIME MANAGEMENT • To be effective a new organization should take more than 40 hours a week. • Working beyond regular business hours is a perfect way to meet potential clients when you start building interest in your organization. • It can't be said enough that it will take all your blood, sweat and tears to start your own company!
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