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Recently started as a new insurance agent? learn how to generate leads online if you are new in the insurance industry.
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6 Lead Generation Strategies For New Insurance Agents list of six approaches to lead generation for insurance agents just getting started
1. Ask for referrals • When it comes to the quality of a lead, a referral from a satisfied client can’t be beat. • Get introductions to potential clients from people who already trust you, such as your friends, family, or former colleagues. • Make sure you remind them that you’re there for them anytime they need you. • Consider creating a system to conduct exit surveys when clients leave to look for areas for improvement.
2. Be active in your community • Advising local charities on their insurance purchases. • Hosting insurance seminars for small business owners. • Taking part in area meetups or online forums. • Offering to be a guest speaker for business groups. • Assisting clients' friends or relatives when appropriate.
3. Go old school • Fishbowl drawings • Ask a restaurant if you can collect business cards and offer their gift certificates to weekly winners. • Print advertisements • Advertise in industry trade magazines with postage-paid pull cards. • Read the local paper • Scan the marriage and engagement announcements for personal lines sales opportunities.
4. Go new school • Your website is a good tool to help you generate leads. Enable features that request contact information, such as a "Get a Quote" button or newsletter signup. • Put contact forms on every page. • Include testimonials to enhance your credibility. • Highlight your contact information.
5. Start a referral program • Add momentum and throw in an incentive for every referral. These incentives could include: • Lottery tickets • Gift cards • Movie tickets
6. Network like you mean it Tons of people need insurance, but most of them aren't sitting in your agency. Start meeting them by: • Joining your chamber of commerce. • Attending meetup groups and networking events. • Getting active on social media. • Connecting with your alumni association.
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