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The concept of SWOT Analysis ( S trength, W eaknesses, O pportunities and T hreats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern Europe. Agenda. 1. Brief overview LOGISTIKUM. 2. Role of LOGISTIKUM within the project ChemLog. 3. Concept of SWOT Analisis. 3.1.
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The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Project ChemLog - Chemical Logistics Cooperation in Central and Eastern Europe
Agenda 1. Brief overview LOGISTIKUM 2. Role of LOGISTIKUM within the project ChemLog 3. Concept of SWOT Analisis 3.1 Target Group 3.2 Structure of SWOT Analisis 3.3 Methodological Approach 3.4 Design of Expert Workshops and Interviews 4. Selected pre-results of SWOT Analisis 5. Implementation of SWOT Analisis
Logistics in Steyr EDUCATION FURTHER EDU. NETWORKING STUDIES RESEARCH
Competence Fields „Co-ordination Logistics“ • Procurement • Production & Planning • Distribution TIS-Operators, Public Research Macro-economics Traffic Infrastructure & Sust. development Supply Chain Management Logistics Enablers • Logistics-Technology (LTC) • Process Management • Logistics-InformationSystems Micro-economics Application-oriented Development Retail, Industry, LSP
Agenda 1. Brief overview LOGISTIKUM 2. Role of LOGISTIKUM within the project ChemLog 3. Concept of SWOT Analisis 3.1 Target Group 3.2 Structure of SWOT Analisis 3.3 Methodological Approach 3.4 Design of Expert Workshops and Interviews 4. Selected pre-results of SWOT Analisis 5. Implementation of SWOT Analisis
Geplante Aktivitäten Project ChemLogResponsibility LOGISTIKUM Phase 1: Analisis and Exchange of Information SWOT-Analisis, Best-Practice Study and Cases, Transfer of Know-How and experience Project Proceeding Phase 2: Investment Planning and Preparation Indicator system for evaluating infrastructure investments, feasibility studies on pipelines, intermodal, railway and waterway transport Phase 3: Strategy development and Mainstreaming Development of Central and Eastern European Feedstock Network Development of Joint Strategy and Action Plan Phase 4: Dissemination and Communication 3 Dissemination events, Website (www.chemloginfo.com), Newsletter, Brochures, Regional Stakeholder Meetings
Workpackage 3 Analisis and Exchange of Information • Tasks: • Analisis of the current situation of chemical industry in each partner region. • Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience • Develop a description of chemical logistics to have a common understanding of current situation • Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies • Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers and the identification of best practice cases
Agenda 1. Brief overview LOGISTIKUM 2. Role of LOGISTIKUM within the project ChemLog 3. Concept of SWOT Analisis 3.1 Target Group 3.2 Structure of SWOT Analisis 3.3 Methodological Approach 3.4 Design of Expert Workshops and Interviews 4. Selected pre-results of SWOT Analisis 5. Implementation of SWOT Analisis
SWOT Analysisfor every partner region Internal, supporting or hindering factors for value creation = influenceable Individual expert interviews Strengths Opportunities Positive Factors Weaknesses Threats Negative Factors External, supporting or hindering factors for value creation= NOT influenceable Regional Stakeholder Meetings
Organic and inorganic chemicals Industrial gases Pharmaceuticals Pesticides, Biocides Fertilizer Disinfectants Detergents Raw Materials, Soaps, Washing, Cleaning and Personal care Paints, Varnishes, Printing inks, Fillers, Mordtands, Wood Preservatives …… Plastic and Rubber Raw Materials and Reclaimed Materials Plastic and Rubber Products Logistic Service Providers Industry associations Political decision-makers in the field of Economcy Politics and innovation Transportation Technology Environment and energy Etc. Concept SWOT AnalyisTarget group Chemical Industry Service Sector (with relevance for the chemical industry)
Concept of SWOT AnalisisStructure • Introduction to region / country • Description of domestic chemical industry • Description of transport infrastructure • Intermodal • Pipeline • Road • Railway • Inland waterway • Internal strenghts and weakness of the chemical industry from the logistical point of view in CEE • External opportunities and threats of the chemical industry from the logistical point of view in CEE
Economic trends Sociocultural trends Technological trends Environment and energy Politics and innovation Transport infrastructure Railway, Waterway, Road, Intermodal, Pipeline Safety and Security Industry sector and competition Suppliers, customers, access to the market / market entry, substitutes, Procurement Warehousing of raw materials, semi-finished and finished products Production logistics Distribution and transport Planning and controlling Order Processing Information logistics Concept SWOT AnalyisMethodological approach Opportunities and Threats Strengths and Weaknesses
Concept of SWOT Analisis – Workshop Designfor Regional Stakeholder Meeting RSM – Focus on Opportunities and Threats
Concept of SWOT Analisis – Interview Designfor invidual expert interviews Interview – Focus on Strenghts and Weaknesses
Agenda 1. Brief overview LOGISTIKUM 2. Role of LOGISTIKUM within the project ChemLog 3. Concept of SWOT Analisis 3.1 Target Group 3.2 Structure of SWOT Analisis 3.3 Methodological Approach 3.4 Design of Expert Workshops and Interviews 4. Selected pre-results of SWOT Analisis 5. Implementation of SWOT Analisis
Selected pre-resultsInternal Strenghts • Strong Integration of production processes • Internal Optimisation of Supply Chain Costs • Centralisation of „on-site“ Logistics • Stock management and control • Optimisation of der „on-site“ Logistics with LSP • strategic and operative activities in logistics • Outsourcing und partnership concepts • „ValuePark“ Concepts • On Site Terminals for intermodal transport • Pipeline networks for traffic avoidance • High safety standards for transport • Existing Flexibility (Purchasing, Production, Distribution and Contract Processing) • Performance Improvements through joint efforts and cooperation • On-site safety and security / management for crisis and risks
Selected pre-resultsInternal weaknesses • High Supply Chain Cost 8-12 % of turnover • Insufficient reliability of selling forecasts – impact on planning and controling of logistical processes • Insufficient ability to plan the demand of resources • Loyalty of customers • Communication and Language Barriers • Stability of production • Reliability and fulfilment of agreements • Often changing contact persons • Safety and quality
Selected pre-resultsOpportunities • Central Location in Europe at the crossroads of transport axes • Positive economic development and increasig freight transport • Good infrastructure especially road in Central Germany • International harmonization of transport and traffic related laws and regulations (in particular regulations for hazardous goods and safety and security) • Prioritization of traffic infrastructure issues within the political programs with special focus on international coordinated projects • Infrastructure employment costs (costs of usage) as a vital source for financing infrastructure projects • Cross-border capacity planning of traffic infrastructure across-the-carriers • Reasonable and transparent policy on financial subsidies in the field of traffic and transportation for traffic infrastructure and the carriers rail and inland waterway
Selected pre-resultsChallenges and Threats • Lack of pipeline connections for Olefins between the chemical complexes • Rail Systems in West- and East-Europe not compatible • Inadequate rail- and road infrastructure • Lack of terminal structure for Inter-Modal traffic • Congested ports in the Baltic and the Black Sea • No harmonization of administrative and technical standards • Burocracy in Customs Clearance (RID SGMS) • No harmonization of social standards (driving hours etc) • No common safety and security standard • Absence of Emergency Response and Crisis Mgmt Systems (i.e. TUIS) • Hard to find people with excellent logistics background
Selected pre-resultsChallenges and Threats • Price dependency of raw materials • Influence of Markets and Production locations in Middle East • Tariff policy of Transport Carriers • Political Instability, Theft (Product and equipment) • Insufficient wagons and turnaround possibilities at Russian side • One way flow (90% w-e, 10% e-w) • Behaviour of former state railway companies (blocking, intransparency and freight costs) - Liberalisation
Agenda 1. Brief overview LOGISTIKUM 2. Role of LOGISTIKUM within the project ChemLog 3. Concept of SWOT Analisis 3.1 Target Group 3.2 Structure of SWOT Analisis 3.3 Methodological Approach 3.4 Design of Expert Workshops and Interviews 4. Selected pre-results of SWOT Analisis 5. Implementation of SWOT Analisis
Implementation of SWOT AnalyisSchedule • First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts) Jan • Presentation of preliminary results WG Meeting Austria 05.02. • Regional Stakeholder Meetings as Expert Workshops March • Presentation of draft SWOT Analisis WG Meeting Usti 15.4. • Summary of results of Workshops from project partners Apr-May • Finalizing / Prioritization / Presentation of final results and fields of actions recommendations June