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ENPI FLEG in Armenia. Luba Balyan, IUCN Country Program Coordinator Arshaluys Muradyan, IUCN Country Communications Coordinator. ENPI FLEG Coordination Team Meeting, Brussels, 10-11 June 2010. FLEG as a Source o f Knowledge, Dialogue , Communication and Voice (Objective 1) – IUCN
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ENPI FLEG in Armenia Luba Balyan, IUCN Country Program Coordinator Arshaluys Muradyan, IUCN Country Communications Coordinator ENPI FLEG Coordination Team Meeting, Brussels, 10-11 June 2010
FLEG as aSource of Knowledge, Dialogue, Communication and Voice(Objective 1) – IUCN • Communications Strategy and Work Plan developed; • E-Newsletter – an AGORA for knowledge and information sharing – • launched in Armenia and disseminated via national and regional • networks (REC Caucasus and CENN reaching out 16,000 subscribers); • ENPI FLEG Program highlighted live by a national radio and • http://hello-europe.info • ENPI FLEG Armenia team hosted by HAYANTAR and agreed joint • priority actions (open dialogue) • Sustainable Forest Management and Improved Livelihoods • (Objective 1) – WWF, co-funded by a local NGO • Pilot project on local livelihood improvement and alternative • use of forest resourceslaunched in Dsegh (creation of a Visitor • Center,nature trails, workplaces (opportunities for local guides, sale • of localproducts & handcrafts, engaging leading tour agencies).
Increasing National Capacity (Objective 3) - WWF • Two Forest Sanctuaries were assessedin terms of management • effectiveness. Specific proposals to controlillegal activities • made to HAYANTAR in relation to: • (a)legal use of forest resources (revising the Forestand PA legislation, developing legislative acts for sancturaies, types of acceptable forest use activities and tourism activities and certain restrictions, etc.) • (b) management improvement (developing management plans, GIS mapping and demarcation of boundaries, regular monitoring) • (c)capacitybuilding (training of qualified staff, increasing resources, raising public awareness, etc.) • Private Sector Initiatives (WWF)(Objective 2) • Task: Create 1st Private Sector Association in Armenia • Goal: to facilitate immersion of the otherwise illegal wood • processing operations into a legal field and create safety net for • credible and socially responsible operations.
KAP - Knowledge, Awareness, Perceptions • (Objective 1) – IUCN • Provide information about the present KAP regarding illegal • logging; • Identify most appropriate communication channels, • Test the degree of community solidarity and the ties with the • authorities • Coverage: 8 communities in 3 Large Forested Regions, clustered per Good, Average and Poor living standards • Total: 24 discussions, 133 individuals interviewed across country • Key messages and slogans tested under this study will be used • throughout communication campaign (posters, PSAs, booklets) • What’s ahead? • Illegal logging study: socio-economic impact on rural populations • Task split between WB and IUCN: WB hired international experts • to design the survey methodology and deferred to Sep - Oct to • capture maximum incidence of illegal logging cases • Curriculum development and implementation • Integrate FLEG in the academic curricula of the Armenian State • Agrarian University
ENPI FLEG Communication Campaign • Print products (leaflet, booklet, posters, banners) • Video products (PSAs, talk-shows) • Social media (blog, facebook, twitter) • Media relations (journalist training, field trip, competition) • Roadshows/Community meetings • Forest Fair and Promotion of Forest Day in Armenia