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Keywords and Search Results & Upcoming Updates

Keywords and Search Results & Upcoming Updates. August 30, 2011. The Big Three. Search Engines. Google, Bing and Yahoo! Algorithmic crawling Not every page is looked at Distance from root may determine whether or not a page is crawled. MSN - Bing. Fairly new

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Keywords and Search Results & Upcoming Updates

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  1. Keywords and Search Results&Upcoming Updates August 30, 2011

  2. The Big Three

  3. Search Engines • Google, Bing and Yahoo! • Algorithmic crawling • Not every page is looked at • Distance from root may determine whether or not a page is crawled

  4. MSN - Bing • Fairly new • Bad at differentiating between natural/artificial links • Analysis sucks, so place too much weight on page content • Likes recent links

  5. Yahoo! • Better than MSN but not as good as Google at determining if a link is natural/artificial • Ton of internal and paid content biased toward commercial results

  6. Google • Better than the other engines at determining if a link trueness • Biased towards information resources • Old sites trusted too much • Aggressive filters for duplicate/similar content • Pages with heavy keyword focus, e.g. keyword spamming, cause page to rank lower than pages with single or few references.

  7. Search Results • ‘michigan driver license’ • Each of the three had Ad as first result MichiganDriversLicense Get the Test Questions & Answers All 50 States. See what others say! www.TestQuestionsAndAnswers.com • Google and Yahoo! had correct link listed second • Bing had news articles second and correct link third • MSFT, GOOG, YHOO are for-profit

  8. Keywords and SEO • Search Engine Optimization • ‘michigan food stamps’ example

  9. Black vs White • Spamdexing • Hidden text/keywords • Cloaking • BMW and Ricoh (2006) • Conform to SE guidelines • Create content for users not search engines • Make content easily accessible crawlers

  10. Google Search Appliances Google Search Tool can Provide Reports on Top Search Terms How to Make Search Better: • Tagging Content using Keywords and Descriptions • Add Metadata to Documents

  11. Content Keywords

  12. Category Keywords

  13. Documents • Add Metadata to Documents • 2004 presentation • ‘Documents and Settings’ – a user feature • Public – spell-check goes a long way, but …

  14. Michigan.Gov GSAs • Implement XML feed imports in the GSA to add more information to documents (PDF, DOC, XLS etc) returned in the results. • Setting up the Duplicate Hosts configuration to recognize crawled servers. • Use the correct Meta tags for Document Dates. • Using an intelligent switch so that it will automatically switch to the other GSA if the Primary fails.

  15. On the Feature Horizon What is coming? (Q4 2011) • New version of the mobile site • New video player • Forgot Your Password for CMA • Content versioning • Extended user management for Site Admins

  16. Questions? Rick Peterson petersonr@michigan.gov

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