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Explore the shifting dynamics in our interconnected world, from global outsourcing to emerging market competition. Join Tom Peters in a virtual session on August 19, 2004, hosted in Cyberspace. Discover how societies like China are reshaping economies and influencing consumer trends worldwide. Stay ahead in today's fast-evolving landscape. Unlock insights on personal branding, adapting to new challenges, and expanding networks. Seize opportunities with a forward-thinking mindset. Are you ready for the era of endless possibilities?
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No Limits?“Short on Priests, U.S. Catholics Outsource Prayer to Indian Clergy”—Headline, New York Times/06.13.04 (“Special intentions,” $.90 for Indians, $5.00 for Americans)
Microsoft Live MeetingLocation: CyberspacePresenter: Tom PetersWhere’s Tom: West Tinmouth VermontDate: 19 August 2004Topic: It’s Not Your Father’s World!
“China’s size does not merely enable low-cost manufacturing; it forces it. Increasingly, it is what Chinese businesses and consumers choose for themselves that determines how the American economy operates.”—Ted Fishman/“The Chinese Century”/The New York Times Magazine /07.04.04
“The Ultimate Luxury Item Is Now Made in China”—Headline/p1/The New York Times/ 07.13.2004/Topic: Luxury Yachts made in Zhongshan
“Vaunted German Engineers Face Competition From China”—Headline, p1/WSJ/07.15.2004
“One Monday this spring, a forty-three-year-old salesclerk at the Home Depot in Plano, Texas, scribbled some updates onto an old resume and took it to his local copy shop. To his education and work history—a bachelor’s degree in industrial engineering and technology, service in the U.S. Marine Corps—he added a recent moonlighting job as a handyman and a new ‘career objective.’ Ten minutes later, in southern India, a middle-age Hindu man in a cavernous workplace began to type the Home Depot clerk’s words.”—The New Yorker /07.05.2004
“JET BLUE has a secret weapon: a virtual reservations center. … Jet Blue’s 600 agents all work from home. …”Source: Ad for Avaya/BW/07.19.2004
Business 2.0 outsources section of August 2004 issue!Source: USA Today/07.19.2004
“One Singaporean workercosts as much as …3 … in Malaysia 8 … in Thailand 13 … in China 18 … in India.”Source: The Straits Times/08.18.03
“Thaksinomics” (after Thaksin Shinawatra, PM)/ “Bangkok Fashion City”/ “managed asset reflation” (add to brand value of Thai textiles by demonstrating flair and design excellence)Source: The Straits Times/03.04.2004
“When I was growing up, my parents used to say to me: ‘Finish your dinner—people in China are starving.’ I, by contrast, find myself wanting to say to my daughters: ‘Finish your homework—people in China and India are starving for your job.’ ” —Thomas Friedman/06.24.2004
Level 5 (top) ranking/Carnegie Mellon Software Engineering Institute: 35 of 70 companies in world are from IndiaSource: Wired/02.04
“Organizations will still be critically important in the world, but as ‘organizers,’ not ‘employers’!”— Charles Handy
“Don’t own nothin’ if you can help it. If you can, rent your shoes.”F.G.
“If there is nothing very special about your work,no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.”Michael Goldhaber, Wired
Personal “Brand Equity” Evaluation • I am known for [2 to 3 things]; next year at this time I’ll also be known for [1 more thing]. • My current Project is challenging me … • New things I’ve learned in the last 90 days include … • My public “recognition program” consists of … • Additions to my Rolodex in the last 90 days include … • My resume is discerniblydifferentfrom last year’s at this time …
T.T.D./AssignmentConstruct a 1/8-page or 1/4-page ad for Brand You … for theYellow Pages
