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StoBa

StoBa. Clemens Salomon Kristi Rothländer Max Nusser Laurenz Fußenegger Sebastian Saxinger. General information. Founding. Sonja Baldauf, Wladyslaw Stopa 2006 in Vienna LTD. Products. S having soap , body soap , teeth soap , soft soaps. Development.

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StoBa

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  1. StoBa Clemens Salomon Kristi Rothländer Max Nusser Laurenz Fußenegger Sebastian Saxinger

  2. General information Founding • Sonja Baldauf, Wladyslaw Stopa • 2006 in Vienna • LTD Products • Shavingsoap, bodysoap, teethsoap, soft soaps Development • Soap shop in the 3rd district • Relocationofproductionin own hall Competitors • Lush/Bodyshop/Bipa • All oftheabovelistedsellsoap • Body wash

  3. The longwaytosuccess • Stadlau Soap Maker • Old recipe • Stopais an apprentice • Baldaufmeetshim in Vienna • Location Vienna

  4. Clean personalities

  5. Warehouse Personal customercare Office Area forsales Information

  6. Fromfattofragrance

  7. Boiler Trimming Solidification packaging

  8. Customer analysis Age structure

  9. Whybuyhere...? reasons

  10. Favouritesoaps All year: Biological Soaps

  11. Youarenotalone! • B = Bipa • D = DM • E = Drogerie Evelin • G = Reformhaus Gertraud Völkl

  12. Wettbewerberanalyse

  13. Foamingitup?

  14. PaL 2011

  15. Adjustedexpenditure

  16. SWOT -Weakinternetpresence -Advertisementonlythroughword of mouth • Personal support • Great location • Goodcustomerbase • High quality • Manyopportunities to change • Upgrade of adverts • Superior competion • Loss of regularcustomers • High prices • liquidity

  17. Consultanttipps • Expandinternetpresence(espacially in socialnetworkingsites) • Acceptmorehotelorders • Expansion – a secondshop?

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