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Optimizing Forecasting Strategies in the Sport Industry: Obermeyer Case Study

Explore the challenges faced by Obermeyer in forecasting demand for their sports apparel, uncover industry-wide markdown trends, and discover the shift from 20% to 80% forecasting balance for improved results.

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Optimizing Forecasting Strategies in the Sport Industry: Obermeyer Case Study

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  1. Sport Obermeyer Forecasting Dr. Ron Tibben-Lembke

  2. Markdowns • Getting worse and worse • Industry-wide • 26% of retail price lost, on average

  3. Bad Forecasts

  4. Difference of Opinions • Years of industry experience • Wildly differing projections

  5. Obermeyer Operations

  6. Original Planning Cycle

  7. New Planning Cycle

  8. 20% Forecasting

  9. 80% Forecasting

  10. Obermeyer Results

  11. Projected Benefit

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