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….. Sheet composition

….. Sheet composition. Internship Reporting summary exhibition boards LAR 645 Fall 2012 Lorn Clement. Outline. Goals Principles/strategies for composition Visual characteristics of form Other image considerations Typography Ex.: Smithsonian Magazine Ex.: Dwell Magazine. Goals.

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….. Sheet composition

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  1. ….. Sheet composition Internship Reporting summary exhibition boards LAR 645 Fall 2012 Lorn Clement

  2. Outline • Goals • Principles/strategies for composition • Visual characteristics of form • Other image considerations • Typography • Ex.: Smithsonian Magazine • Ex.: Dwell Magazine

  3. Goals • Unity with variety • Dynamic equilibrium • Visually engaging, delightful • Clarity, legibility • Compelling narrative • Comprehensive • Research-based • Memorable

  4. Principles/strategies • Concept / parti • Layering • Underlying geometry • Unity, continuity • Balance (symmetry, asymmetry)

  5. Principles/strategies • Hierarchy (imagery, labeling, text) • Repetition, rhythm • Proportion, scale • Dominance & accent • Strong contrast • Alignment, justification

  6. Principles/strategies • Compartmentalization (grid) • Linkage, overlap, clustering • Datum • Unity of three • Articulation, detail • Border, frame, margins

  7. Visual characteristics of form • Size • Shape • Position (proximity) • Direction • Color (hue, value, chroma) • Texture • Opacity, transparency

  8. Other image considerations • Center vs. Edge • Focal points @ 1/3 : 2/3s • Visual weight/density • Visual movement, gesture • Discovery, surprise, chance • Shapes and lines w/in images • Value/edge contrasts • Value gradations • Color harmonies and contrasts

  9. Typographic considerations • Visual character of font / type (style) • Serif / Sans serif • Bold, italic, underline, normal • Solid or outline, filled or open • Uniform or gradation / fade

  10. Errors to avoid • Bull’s eye composition • Static, boring composition • Too much uniformity (dullness) • Too much complexity (chaos) • Cultural symbols, icons • Inappropriate emphasis • Unintended messages

  11. Smithsonian magazine June 2005

  12. Background image Contrast Columns Hierarchy Repetition

  13. Balance (symmetry) Unity of three Hierarchy Justification

  14. Unity of three

  15. Visual movement Gesture Overlap Alignment Hierarchy Rhythm (echo)

  16. Grid Quadrants Repetition

  17. Overlap Linkage Repetition

  18. Grid Alignment Hierarchy Repetition Proportion Strong Contrast Analagous Accent Border

  19. Polarity (reversal) Alignment Hierarchy Overlap Accent & Dominance Complementary

  20. Dwell magazine June 2005

  21. Underlying grid Alignment Hierarchy Repetition Overlap Gradation

  22. Datum (vertical line) Linkage Proportion Approx. 1/3s

  23. Grid Repetition Alignment Radial, pinwheel

  24. Expressed grid Repetition Variety

  25. Hierarchy Alignment Edges w/in Images

  26. Overlap Transparency (Literature!)

  27. Overlap Transparency 1/3s (More literature!)

  28. Transparency Overlap Repetition Compartmentalization

  29. Strong contrast Overlap Gradation 1/3, 2/3s Relation of text to image components

  30. Strong contrast Overlap Gradation Articulation Detail

  31. Final thoughts • Know the rules of composition so you can use them creatively… • Tell a good story • K.I.S. (Keep it simple…) • B.M.I.E. (but make it elegant!)

  32. Resources • http://www.dwellmag.com/ • http://www.metropolismag.com/cda/ • http://www.smithsonianmag.si.edu/ • http://faculty.capd.ksu.edu/lcweb • (click on LAR 645)

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