Noel Barnard , Chairman, President & CEO, Hyperformix, Inc.

1. You may click on one of the speakers below to go directly to his or her presentation. Otherwise, the first speaker will begin automatically in 15 seconds. The Storage and Systems Management Conference The World's Top CEOs on Best Practices and Strategies for Success Noel Barnard, Chairman, President & CEO, Hyperformix, Inc. Chris Broderick, Vice President of Storage Business Unit, Computer Associates International, Inc. Robert Cramer, President & CEO, LiveVault Corporation Gary Doan, CEO, Intradyn, Inc. E. Alexander Goldstein, CEO, Configuresoft, Inc. Michael Grove, CEO, Open Country, Inc. Yoram Novick, CEO, Topio, Inc. Howard Reisman, Chairman & CEO, Heroix Corporation Alfred Zollar, General Manager of Tivoli Storage Software, IBM Corporation Presents About REEDLOGIC

2. Technical And Customer Care Howard Reisman Chairman & CEO, Heroix Corporation The Storage and Systems Management Conference

3. Vision for the industry Everything is moving towards the web Products must be designed so they can effectively be accessed and controlled from anywhere Get the cost out of the software lifecycle Too complex, too expensive

4. Differentiation The loyalty of the company’s employees results in superior products and support. Size and culture Focused on excellence and one niche Technical excellence Customer care

5. Success in the Industry The loyalty of the company’s employees results in superior products and support. Building relationships with our customers Clear idea of what they want Not a lot of layering or filtering of information with our company Put our resources to what the customers want solved

6. Business Challenges The loyalty of the company’s employees results in superior products and support. Staying on the technology curve Being aware of what is out there Getting the expertise within the company to properly operate with the technology

7. Staying Ahead of the Curve Hard work The loyalty of the company’s employees results in superior products and support. Employees are interested in and like technology Create an environment that can move into new technology more rapidly Obtain a real feel for the technologies that are going to matter

8. Customer Service Many companies have successful technology but poor customer service The loyalty of the company’s employees results in superior products and support. Build close relationships Employees know the industry, products, and customers Leads to quick, efficient support

9. Staying on Top of Knowledge Communicate with customers often The loyalty of the company’s employees results in superior products and support. Contact them frequently Form new relationships

10. Measuring Success The loyalty of the company’s employees results in superior products and support. Financial performance How quickly we are servicing our customers Hitting our shipping and development dates Business practices

11. The Best Advice Iterate The loyalty of the company’s employees results in superior products and support. You don’t have to solve the problem perfectly in your first pass • Create a solution • Determine strengths and weaknesses • Constantly redefine Either do it well or don’t do it

12. The Biggest Misconceptions Customers can go to a single vendor and get solutions for every problem The loyalty of the company’s employees results in superior products and support. The space is far too big Customers have to work with a set of vendors

13. Industry Resources Google The loyalty of the company’s employees results in superior products and support. Industry forums Textbooks Experienced consultants Flexible in finding all kinds of resources

14. The Future of the Industry Customers are going to become more demanding in how much they are willing to pay The loyalty of the company’s employees results in superior products and support. Vendors are going to have to work diligently to get cost out of the whole cycle Deliver products more efficiently at a lesser cost

15. Howard Reisman • Mr. Reisman is a Phi Beta Kappa and summa cum laude graduate of Brown University, where he earned degrees in mathematics and in economics. He founded Heroix shortly after he graduated. • Initially, he focused the company on designing and developing custom business software. This venture grew into the highly successful Quantum line, which was then spun off as a separate business. The company also ran one of the first and largest VMS data centers in the country. • Mr. Reisman's next project helped define the current systems management software industry. The result, RoboMon, would become the first application performance management software solution marketed by an ISV for Unix, Windows NT/2000, and OpenVMS environments. Mr. Reisman also designed the successor product to RoboMon, Heroix eQ. • More recently, Mr. Reisman, from a clean sheet of paper, conceived of the groundbreaking design and then spearheaded the development of the next generation Heroix product platform, Longitude. Heroix Longitude is a comprehensive, agentless performance and availability monitoring platform. The product is powerful, elegant, and designed with a particular emphasis on reducing customer costs in all phases of the software lifecycle. It will be the next wave to carry Heroix forward into the future.