Dịch Vụ Thiết Kế Website Chuyên Nghiệp Tùng Phát

1. As a veteran designer, developer and project manager on more sites than I can count, I've identified a common problem with many web projects: failure to plan. As the same issues come up repeatedly in my work, I've written this guide in order to help our clients, other designers, businesses and organizations plan and realize successful websites. Who This Guide Is For Written in relatively non-technical language, this guide provides a broad overview of the process of developing a website : https://tungphat.com/thiet-ke-website , from the initial needs assessment through site launch, maintenance and follow up. It is appropriate for: Small and medium-size businesses; Organizations; Institutions; Web designers, developers, and design/development firms. Important Note: Throughout the guide, "business" and "organization" are used interchangeably. How you apply the steps in this guide will depend on your role and the relative authority it offers. If you're leading a web team, it will provide you a more effective process. If you're less involved with the building process, it will help you understand best practices, the setting of expectations, and allow you to ask more informed questions of web team members — and challenge them if they're not doing a thorough, conscientious job. Also, because this guide is written for a diverse audience, it uses the language of both "business" and "designer," and some

2. sections are highlighted for specific project roles. "Designer" refers broadly to the person or team building the web sites. Also, while this is not a pricing guide, where costs are mentioned, they are in U.S. Dollars. Who This Guide Is Not For While you may benefit from applying the ideas within, if you're building a four-page site for your family reunion or a 5,000-page site for a Fortune 500 company, this guide may be too detailed or way too short, respectively. And since it's written to be relatively accessible and non- technical, the guide does not address the how-to of writing HTML, using Photoshop, or working in a Content Management System (CMS). Please consult specialized resources for those tasks. Recognize The Purpose Of Your Website The purpose of most business websites is to drive sales. While successful sites engage, inform, and educate visitors, their end goal is to convert visitors into leads and leads into customers. In some cases, visitors may purchase tangible or digital products directly from the website, while in others they may engage in some way with the business, eventually purchasing products or services from the business. If making sales is the end goal of your website, you must always keep this in mind. Too often this key point is forgotten in the quest for design features, boatloads of content and lengthy text descriptions of products and services. Don't forget the reason you're building a site in the first place. If sales are not the goal of your site, determine what is. In most cases, you will still have an action you want site visitors to take: donate, request more information, or volunteer. Additionally, investing in a website means investing in something that grows with your business. Plan for your website to change over time. Why Plan? Planning is essential for most businesses and organizations. Unfortunately, when it comes to websites there is often a failure to plan properly or at all. Sometimes this is due to the ever-busy, dynamic nature of the day to day running of a business — there are so many operational demands that sufficient time is not allotted to the project. Sometimes organizations simply underestimate the time, skill, energy and expertise that goes into building even the smallest website. But often it is because people fail to recognize that planning for the web is just as important as planning for anything else associated with their business.

3. YOUR WEBSITE IS THE RESPONSIBILITY OF MARKETING, NOT IT (INFORMATION TECHNOLOGY) Building a website is not a purely technical endeavor. In some companies, especially those slow to recognize the value and importance of online marketing, the website is considered the domain of the IT department (or outside IT resources). This is wrong. Websites are a function of marketing, not IT. The design, structure, and content of your website should be driven by communicators, not technicians. Yes, you'll need IT to successfully execute the plan of the communicators and keep your site running smoothly. But communicators should be steering the ship. The role of IT in the planning stages and beyond is to help research and support the technology that enables the company's online marketing goals. In too many cases, companies are getting in their own way by giving IT authority over their website instead of marketing. In every organization, each department has a specific area of expertise, and it's vitally important to assign the responsibility for communication to the public to the people who do this best. If you don't have dedicated marketing resources available to you, spend a little time engaging qualified communicators to help you build your site. Find the right people for each job and then hire them. THE DECK EXAMPLE Consider the example of building a deck. If you want to add a deck to your house, you probably won't call several carpenters and simply ask "How much is a deck?" If you do, the smart answer will be "it depends." In order to provide you with an estimate, a carpenter will need some details about the project. The more details you provide, the more you work out ahead of time, the more accurate the estimate will be. Of course there is always the potential for things to change during construction, but in general, the adage "measure twice, cut once" holds true for this, and for every other project. A good carpenter will start by asking a series of clarifying questions: What kind of wood? Cedar? Treated? Or do you want synthetic? Where exactly will the deck go, and are there any obstacles to work around? What size and height will it be, and how many levels? Do you want benches, railings, built-in planters? Is there clearance to bring special equipment in to your yard? Do you have Homeowner's Association (HOA) rules to deal with?