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Distribution & brand expansion

Distribution & brand expansion. Targeted Plan: Distributors, Key Accounts, Appropriate Retailers and Individual Sales. We work with products that are:. Unique Well Made Sustainable Explainable Priced Well Value Derived Focused New to the Market Expanding. We know the Market….

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Distribution & brand expansion

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  1. Distribution & brand expansion Targeted Plan: Distributors, Key Accounts, Appropriate Retailers and Individual Sales

  2. We work with products that are: • Unique • Well Made • Sustainable • Explainable • Priced Well • Value Derived • Focused • New to the Market • Expanding

  3. We know the Market… • Distributors • Chains • Key Accounts • Mass • Specialty • Spas • Medical • Resorts • Wellness

  4. Smart Positioning • Minimums, price points, long term goals. • Control of the brand and the market. • Instant market penetration to prevent knock offs. • Cash Flow without a prolonged wait.

  5. Distributors Targeted Details We help negotiate contracts with distributors The more they commit to purchase the lower their cost is Some distributors (catalog focused) purchase at specific times of the year They help to build your brand—part of your team • They know the market and can instantly get your product into the right properties. • They supply the sales staff • They order from you and then sell from their inventory • They typically have a showroom

  6. Key Accounts Major Chains Large Retail Hotel Spa Lifestyle Wellness Cruise Lines Planned community settings Hospital spas Key accounts help to expand the brand’s reach in a focused manner..

  7. spaa A SPAA vendor membership is included as a part of working with us. Marketing and success in medical spas, spas, salons and wellness centers. Radio show, banner ad, email blasts, newsletter, editorial inserts and member focus are all a part of the membership.

  8. Membership: The Spa Association Benefits: Email Blasts Trade Shows Spa Directors New Spas Educational Aspect of Promotion Successful membership base Direct sales for you.

  9. Trade Media and PR Publicity Within Editorial Simple approach to why your product makes for good business. What sets your brand apart with a catchy story angle. Ways to work your product into a treatment. Your story.

  10. Working Together Our Approach Partnership in Success • We represent you and stay in close contact with reporting • Typically our opening contract is less than 6 months • Cash flow can be expected within 3 months • We don’t collect residuals, commission or have any future draw

  11. Moving Forward Please contact us for a complimentary RFP. A non-disclosure agreement is standard to protect your brand and interests. References are offered upon request. We won’t tell you what you want to hear—we will tell you the truth. If appropriate we will offer you alternative resources.

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