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BAUER PLACE PORTFOLIO – NORTH WEST

BAUER PLACE PORTFOLIO – NORTH WEST. MEDIA PACK Q4 2013. BAUER place portfolio north west. 1.4 million listeners No.1 for reach and Share 66% higher reach than our nearest competitor 60 % more listening hours Average age 38.

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BAUER PLACE PORTFOLIO – NORTH WEST

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  1. BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q4 2013

  2. BAUER place portfolionorth west • 1.4 million listeners • No.1 for reach and Share • 66%higher reach than our nearest competitor • 60% more listening hours • Average age 38 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO NORTH WEST REACHES 1,396,000 ADULTS EVERY WEEK • 43% of listeners are male, 57% are female • 57% of listeners are ABC1, 43% C2DE • 76% of listeners are Main Shoppers • 38% of listeners have children 0-14 • Has a commercial Share of 21.3% Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  4. REACH BY AGE BREAK WEEKLY REACH (000) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  5. ADULT REACH VS COMPETITION WEEKLY REACH (000) The Bauer Place Portfolio – North West reaches 553,000 more listeners than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec13 Stations marked with a * does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – North West has over 2.4 million more listening hours than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec13 Stations marked with a * does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – North West reaches 2.7 million adult listeners over 13 weeks Source: RAJAR, Each in own TSA, 6 moths PE Dec13 Predicted cumulative audiences

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