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Unit 3 Companies Time 3*90 ’

Unit 3 Companies Time 3*90 ’. Objectives Focus: Warming up: 3.1 Describing a company 3.2 Talking about types of business Sum-up Assignment. Objectives. When the learners finish learning this unit, they should be able to providing information on companies and products

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Unit 3 Companies Time 3*90 ’

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  1. Unit 3 Companies Time 3*90’

  2. Objectives • Focus: • Warming up: • 3.1 Describing a company • 3.2 Talking about types of business • Sum-up • Assignment

  3. Objectives When the learners finish learning this unit, they should be able to • providing information on companies and products • collecting information on companies and products Content

  4. Focus: Business correspondence Content

  5. Warming up: You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit 3. However, let’s try to work out what would be important information? Discuss. (The information on business card may be mentioned. Then ask some one try to say, in name of George Brown, about ABC Software.) Some tough, right? But after finishing this unit, it will turn to be an easy job. Content

  6. 3.1 Describing a company • A. Speaking Diamler-Benz (奔驰)，Siemens (西门子), Brother (兄弟)，Toyota (丰田)， Fiat (菲亚特), Gucci (古琦), Levi Strauss (李维斯)，Microsoft (微软). Content

  7. 2. Discuss : What do they do? • Diamler-Benz (奔驰)， a German car manufacturer • Siemens (西门子),a German manufacturer of electronics and electronic appliances, • Brother (兄弟)，a Japanese car manufacturer, • Toyota (丰田)，a Japanese car manufacturer, • Fiat (菲亚特), an Italian car manufacturer, • Gucci (古琦), an Italian garment and fashion maker , • Levi Strauss (李维斯)，a famous Jeans maker in the USA, • Microsoft (微软), a programming group in the USA. Content

  8. 3. Match the company to the city where its headquarters are. Diamler-Benz Munich Siemens Nagoya Brother Turin, Toyota Nagoya Fiat Stuttgart Gucci Seattle Levi Strauss Milan Software San Francisco Content

  9. 3.2 Talking about types of business A. Presentation 1. The companies in this section may be very strange to students, so dwelling on the explanation of the companies is advised. Content

  10. Dentsu:a Japanese advertising agency （电通公司）. • Credit Lyonnais:a French bank （里昂银行）. • Lloyd's of London:a British insurance agency (劳埃德保险公司). • McDonald's:an American fast food service(麦当劳). • Club Med:an international traveling agency (地中海俱乐部). • Lufthansa:a German airliner (汉莎航空公司). Content

  11. 2. Match the company to the service. Dentsu airline Credit Lyonnais travel and tourism Lloyd’s of London insurance, Mc’Donald’s catering, Club Med banking Lufthansa advertising Content

  12. 3. Talk about the companies in this pattern: Dentsu is in advertising business/ Dentsu is in advertising. Content

  13. 4. Describe the business. Describe the business in this way: Microsofet makes software. (more companies for practice: Coca-Cola, Rank Xerox, Nestle, Apple, Citron, Giba Ceigy ) Content

  14. Suggested answer: Coca-Cola makes and sells soft drink. Rank Xerox manufactures office equipments. Nestle produces food and soft drink. Apple makes computer. Citron makes car. Giba Ceigy sells chemicals. Content

  15. C. Language focus • 1. Complete the questions in D and answer them. • 2. Work with a partner. Think of more questions about companies. This exercise is easy so it is used here as a relax . Content

  16. D. Write an enquiry to SK after the form of D. 1.Brief review on the format of a business letter: • Headings • (writer’s address, date line, reader’s address /inside address) • Salutation • (Dear Sir/Madam), • Body • (Paragraphs are separated) • Ending, • Signature. Content

  17. 2.The tips for business letter writing: • brief ( state the aim at he very beginning), • clear ( what you expect or need in specific way), • polite (dear, Yours sincerely, and a neat form). Content

  18. 3.Draw an enquiry for Chemex to SK in class. While drawing, discuss is encouraged. Suggested answer: Dear Sir or Madam, We are a manufacturer of chemical products. At present, we export to the European market,but we would like to export to the United States and Asian markets. We enclose our brochure which gives details about our company and thank you in advance. Yours faithfully, Content

  19. Sum-up In this unit, we learn • how to describe a company in a professional way (in the light of name, HQ, business line, range of products, sales/revenue, size, branches, operation as well as the philosophy) • how to describe a company’s activity ( XXX is in advertising, XXX makes/sells car), • some basic skills for business writing. Content

  20. Assignment Write an enquiry for Chemex to SK in 4A sized paper. Content

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