1 / 1

Zone 4: South Phoenix Profile

Zone 4: South Phoenix Profile. Serving the following community: Phoenix. Population 479,899 5-year projected growth: 11% Households 130,101 5-year projected growth: 10%. Top PRIZM Lifestage Group. Group F4 – Sustaining Families – 26% ( 34,408).

quanda
Download Presentation

Zone 4: South Phoenix Profile

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Zone 4: South Phoenix Profile Serving the following community: Phoenix Population 479,899 5-year projected growth: 11% Households 130,101 5-year projected growth: 10% Top PRIZM Lifestage Group Group F4 – Sustaining Families – 26% (34,408) Sustaining Families is the least affluent of the Family Life groups, an assortment of segments that range from working-class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian, and Hispanic families, these segments also display geographic diversity—from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio. Source: Claritas2011

More Related