1 / 26

Asia’s Fashion Jewellery & Accessories Fair – September 2012

Asia’s Fashion Jewellery & Accessories Fair – September 2012. Exhibitor Survey Report. Survey Summary. Total number of exhibitors 382 Total number of collected onsite survey 177 Overall onsite survey response rate 46.3% Total number of online survey successfully sent out 382

quant
Download Presentation

Asia’s Fashion Jewellery & Accessories Fair – September 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Asia’s Fashion Jewellery & Accessories Fair – September 2012 Exhibitor Survey Report

  2. Survey Summary Total number of exhibitors 382 Total number of collected onsite survey 177 Overall onsite survey response rate 46.3% Total number of online survey successfully sent out 382 Total number of collected online survey 23 Overall online survey response rate 6% Total number of collected survey 200 Total response rate 52.5%

  3. Group Pavilions 2012 No. of People Answered: 103 No. of People Skipped: 97

  4. 2012: No. of People Answered: 188 No. of People skipped: 12 2011: No. of People Answered: 146 No. of People skipped: 6 • Some respondents ticked more than one option

  5. Are you a first-time participant in this exhibition? 2012 2011 No. of People Answered: 193 No. of People Skipped: 7 No. of People Answered: 146 No. of People Skipped: 6

  6. How did you learn about this exhibition? 2012: No. of People Answered: 189 No. of People skipped: 11 2011: No. of People Answered: 138No. of People skipped: 14 • Some respondents ticked more than one option

  7. How did you learn about this exhibition? Advertisement: 2012: No. of People Answered: 322011: No. of People Answered: 19

  8. How did you learn about this exhibition? Website: 2012No. of People Answered: 27 2011 No. of People Answered: 13

  9. How did you learn about this exhibition? At UBM Asia’s exhibitions: 2012No. of People Answered: 87 2011 No. of People Answered: 57

  10. What is your major product category? • Some respondents ticked more than one option. 2012: No. of People Answered: 192 No. of People skipped: 8 2011: No. of People Answered: 149 No. of People skipped: 3

  11. Which are your current (geographical) markets? 2012No. of People Answered: 195 No. of People Skipped: 5 2011 No. of People Answered: 152 No. of People Skipped: 0 • Some respondents ticked more than one option.

  12. Which are your new target (geographical) markets? 2012No. of People Answered: 180 No. of People Skipped: 20 2011 No. of People Answered: 145 No. of People Skipped: 7 • Some respondents ticked more than one option.

  13. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? 2012: No. of People Answered: 192 No. of People Skipped: 8 2011: No. of People Answered: 147 No. of People Skipped: 5

  14. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”) 2012: No. of People Answered: 192 No. of People Skipped: 8 2011: No. of People Answered: 147 No. of People Skipped: 5

  15. In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year? 2012: No. of People Answered: 138No. of People Skipped: 62 2011: No. of People Answered: 117 No. of People Skipped: 35

  16. To what extent are you satisfied with the Exhibition on the following? 2012 No. of People Answered: 186 No. of People Skipped: 14

  17. To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”) 2012: No. of People Answered: 186 No. of People Skipped: 14 2011: No. of People Answered: 149 No. of People Skipped: 3

  18. Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor) 2011: No. of People Answered: 147 No. of People Skipped: 5 2012: No. of People Answered: 181 No. of People Skipped: 19

  19. How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? No. of People Answered: 175 No. of People Skipped: 25

  20. How useful were the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2012: No. of People Answered: 175 No. of People Skipped: 25 2011: No. of People Answered: 143 No. of People Skipped: 9

  21. If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. No. of People Answered: 170 No. of People Skipped: 30

  22. If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2011 No. of People Answered: 139 No. of People Skipped: 13 2012 No. of People Answered: 170 No. of People Skipped: 30

  23. How often do you make use of the following marketing channels to promote your business? No. of People Answered: 174 No. of People Skipped: 26

  24. How often do you make use of the following marketing channels to promote your business? (Comparison of 2012 & 2011: “All the time” + “Most of the time”) 2012: No. of People Answered: 170 No. of People Skipped: 30 2011: No. of People Answered: 139 No. of People Skipped: 13

  25. Please tick the fashion jewellery exhibition that you rate most important for your company 2012 No. of People Answered: 175 No. of People Skipped: 25 2011 No. of People Answered: 134 No. of People Skipped: 18 • Some respondents ticked more than one option.

  26. What are your plans for participating in this exhibition next year?

More Related