Media Literacy Presented by The Alcoholism & Drug Abuse Council of Orange County

1. Media Literacy Presented by The Alcoholism & Drug Abuse Council of Orange County Problem Gambling Prevention Specialist

2. Goals of Today’s Presentation • Raise awareness about the media and the effect it has on our lives • Illustrate the techniques media use • Encourage you to use critical thinking techniques when consuming media

3. Are you influenced by the media?

5. Have media influenced you?

6. apple juniper gray birch tomato poplar onion English ivy hibiscus oak corn sunflower dogwood magnolia pine rose

7. What Media Literacy is & isn’t • Using critical thinking skills to sort through media’s messages • Watch…but carefully

8. FACT Young people who use alcohol before the age of 15 are 4 times more likely to become alcoholics.

9. Alcohol & Sports 61% of all alcohol advertising went towards ads during televised sporting events in 2003.

10. Money, money, money… The average 30-second commercial during Super Bowl XLII (2008) sold for $2.7 million!

11. Mo’ money! Beer companies make $5 billion a year (2006) from underage drinking.

12. Underage drinking costs (2005)… ProblemTotal Costs in BillionsYouth Violence $31.1 Youth Traffic Crashes $14.9 High Risk Sex, Ages 14-20 $5.6 Youth Property Crime $3.1 Youth Injury $1.9 Poisoning and Psychoses $.5 FAS Among Mothers Age 15-20 $1.1 Youth Alcohol Treatment $2.2 Total $60.3

13. 10 corporations own 85% of the mass media in America

14. Ten Corporations CONTROL It All(TV and Radio Stations) • News Corporation (Fox News, NY Post, Harper Collins, Direct TV) • Washington Post Co. • Viacom (CBS, MTV, Paramount, GE (NBC)) • Time Warner, Inc. (AOL, CNN, Warner Bros.) • Gannett Co. • Walt Disney Company (ESPN, Disney Channel, ABC) • Bain Capitol/Thomas H. Lee Partners (Clear Channel) • CBS Corporation • Comcast Corporation • Tribune Company

16. Advertising, particularly for fashion and cosmetics, has a powerful effect on how we see ourselves and how we think we should look. Women's magazines in particular have a tremendous influence on body image, with researchers reporting that teenage girls rely heavily on them for information on beauty and fashion [1], valuing their advice nearly as highly as that of their peers. • [2]The Taylor Research & Consulting Group, Taylor Kids Pulse: Where the Wired Things Are, as cited in Teen Media Monitor: Teen Girls, The Kaiser Family Foundation 2:1

17. How do they manipulate us? Number one technique: • Emotional transfer

18. Number two • Sex sells

21. The AXE Commercials

22. Number three • Be cool – don’t be a geek!

24. Number four • Humor

28. Number five • Violence Sells

29. How does media effect our… • compulsive spending? • body image? • use of addictive substances? • relationships?

31. When did playing stop being fun?

35. Twenty years ago, the average model weighed 8 per cent less than the average woman – but today’s models weigh 23 per cent less. [3]National Eating Disorders Association. National Eating Disorders Association Unveils Powerful & Provocative Ad Campaign. February 26, 2009.

36. 2013 1964

37. G.I. Joe: Retaliation 2013

38. Guys and Body Image Traditionally, most of the concerns about media and body image have revolved around girls, but more and more, researchers and health professionals are turning their attention to boys as well. A growing body of research indicates that although boys are less likely to talk about their insecurities, they too experience anxiety about their bodies.

43. Which of the following statements is FALSE? • Depression can trigger drug and alcohol use? • Although illegal drugs kill twice as many people, alcohol causes more disabling diseases. • Children of alcoholics have higher levels of anxiety or depression than children of non-alcoholics. • Alcohol is a depressant.