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Media Agenda Building: Understanding Salience and Framing in Policy Debates

Explore the importance of media agenda in influencing public and policymaker judgments and decisions. Learn about agenda and frame building, salience, attention, and evaluation in mediated issue development. Understand the transition from dramatic to technical discourse and its impact on specialist and political opinions. Analyze media coverage bias and the role of different types of journalists in shaping policy arenas.

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Media Agenda Building: Understanding Salience and Framing in Policy Debates

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  1. media and science policy debatesmatthewnisbetamerican universityschool of communicationwashingtondc @AgeofEngagement

  2. Agenda & Frame Building Judgments & Decisions Salience Attention Public Experts Policymakers NGOs Journalists Importance Evaluation Media Agenda Context Relevance Attribution

  3. Mediated Issue Development Nisbet, Brossard, Kroepsch, 2003; Nisbet & Huge, 2006; Downs, 1972; Hilgartner & Bosk, 1988; McComas & Shanahan, 1999 pre-problem stage DramaticDiscourse Technical Discourse Dramatic Discourse Technical Discourse transition transition political / opinion transition transition specialist Cycle Continues specialist Political/ opinion Focusing Event Media attention Type of journalist overtly political policy arena administrative policy arena overtly political policy arena administrative policy arena

  4. Technical Discourse Nisbet, Brossard, Kroepsch, 2003 NY Times and Washington Post

  5. Dramatic Discourse Nisbet, Brossard, Kroepsch, 2003 NY Times and Washington Post

  6. Balance as Bias or Flogging a Dead Norm? Boykoff& Boykoff, 2004; Boykoff, 2007 Coverage 1988 to 2002 at NYTimes, Wpost, WSJ, and LA Times

  7. Balance as Bias or Flogging a Dead Norm? Boykoff& Boykoff, 2004; Boykoff, 2007 NYTimes, Wpost, WSJ, LA Times, and USA Today.

  8. NY Times, WPost, WSJ, Politico, CNN.com

  9. Feldman et al., 2011

  10. FOX NEWS VIEWING Feldman et al. (2011).

  11. Global Warming’s Six Americas 64%

  12. Stage 1: In-Depth Interviews w/ 70 Subjects from Six Distinct Audience Segments (Summer 2009) Maibach, E., Nisbet, M.C. et al. (2010). BMC Public Health 10: 299.

  13. Segments 4-6:Sentence Specific Reaction To Public Health Essay Scores reflect respondent average values by segment for the difference between the number of times each of 18 sentences were marked “especially clear or helpful” and “especially confusing or unhelpful.”

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