Engaging Students in Energy Management

1. Engaging Students in Energy Management Albert Young Energy Conservation Officer University of Glasgow Bristol 14 September 2004

2. Energy and Sustainability Energy and sustainability issues are of increasing importance to Universities Energy reduction is of particular importance because of the emissions associated with its production & use Kyoto has galvanised the UK government and EU into taking action EU Emissions Trading Scheme Government energy target (60% reduction by 2050) Generator renewables obligation Because of the CO2 emissions associated with its production and use. 60% reduction by 2050 Scottish power confident of 10% RO Because of the CO2 emissions associated with its production and use. 60% reduction by 2050 Scottish power confident of 10% RO

3. University of Glasgow Large University - 25,000, 300 buildings,1451 Signatory to the Talloires Declaration and Copernicus Charter affirming our support for SD Annual Utility spend �3.5m - �2m on electricity 50% of power from green sources Energy approach to campus has been energy efficiency accredited (1998) Affirming our support for sustainable development Talloires (1990) Unis have a major role supporting policy dev,unis, wider context.Affirming our support for sustainable development Talloires (1990) Unis have a major role supporting policy dev,unis, wider context.

4. Principal areas of Energy Management focus Energy procurement Energy efficiency investment Cost reduction of �3.2m achieved to date from energy purchasing savings and reinvestment in energy efficiency Monitoring of bills and consumptions ~�64k p.a. reclaim from utility suppliers Raising energy awareness by various methods including inductions, fresher publicity,campaigns and videos Student representation on Energy Management Committee Reduced costs by �3.2m to date principally by taking advantage of competition and reinvesting Ave �64K p.a. from utility suppliers Energy awareness is attained by various methods including inductions,fresher publicity, campaigns and videosReduced costs by �3.2m to date principally by taking advantage of competition and reinvesting Ave �64K p.a. from utility suppliers Energy awareness is attained by various methods including inductions,fresher publicity, campaigns and videos

5. Students as a resource in campus energy management Students have the skills and we have the desire to use these skills in real time projects. Solving the problem of energy conservation at GU through the utilisation of a conceptually pluralistic problem solving modelStudents have the skills and we have the desire to use these skills in real time projects. Solving the problem of energy conservation at GU through the utilisation of a conceptually pluralistic problem solving model

6. Development of Awareness Campaign How do we start converting people to reduce waste Energy awareness campaign grew incrementally Poster campaign An energy awareness day campaign Subsequent events were expanded to week long campaigns Methodology developed in conjunction with the Business School - 3 final year marketing dissertation projects based on energy conservation How do we manage this nebulous resource called energy. General perception that energy is central admin responsibility. How do we manage this nebulous resource called energy. General perception that energy is central admin responsibility.

7. Student input to campaigns All round involvement � planning, people (press office, rector, media services, printers, student press etc), deadlines Creative ideas � design of publicity material - posters, wall planners etc Market research � evaluation exercises- did we speak with one voice, determine what students want Enthusiasm Did we speak with one voiceDid we speak with one voice

8. Energy Awareness Campaign Results Staff and students were asked to switch off lights, PCs office & lab equipment. ~8% reduction ~�160K savings potentialStaff and students were asked to switch off lights, PCs office & lab equipment. ~8% reduction ~�160K savings potential

9. Campaign Methodology Briefing meetings with staff held prior to the week emphasising the benefits of reducing waste Leaflets/flyers handed out (students) & articles in the University press exhorting staff and students to save energy by good house keeping Reinforced with e-mail address for comment and suggestions and Web page Awareness video produced in house �50 prize for the best energy saving suggestion Go through HOD. Must get over the message why it is important to reduce waste - financial and environmental benefits. Students recruited to distribute flyers at the entrance to buildingsGo through HOD. Must get over the message why it is important to reduce waste - financial and environmental benefits. Students recruited to distribute flyers at the entrance to buildings

10. Staff and Student Suggestions Typically around 200 received by email increase in sustainability awareness Ranging from Recycling of photocopy paper/ collection of rainwater from roofs To the use of miners lamps for cleaners/ the installation of tented ceilings

11. Briefing Meeting So How Can You Help - draw parallel with energy use in the home It is easy to take control over lights, TV etc Insulation, heating controls, efficient lamps, check tariffs. Possible to save up to �300 per annum

12. Staff Influence There are two main factors which influence energy performance on campus Building factors controlled by the Estate function e.g. services & fabric People factors - How occupants use a space. Users have biggest influence on space types such as offices, laboratories, book-stack areas, tutorial rooms & study bedrooms etc

13. User Actions To Save Energy Think about how you use your desk top equipment Switch off computers at the end of the working day (80% reduction) and ensure power-down features are engaged A PC & printer left on permanently releases 1 tonne CO2 pa Switch off unnecessary lighting and use natural daylight Save 30 Kg p.a.CO2 emissions by switching off a lamp for 1hr/day. In laboratories switch off equipment when not in use Purchase energy efficiency appliances Look at appliance energy labelling and take whole life costing taking into account Subsidy from energy budget for energy efficient equipment Report faults to Estates department Every time we switch on a light a p.c. or a piece of lab equipment or turn up a thermostat we make of use energy Do your bit by cutting out waste I tonne of CO2 fills a balloon 10 m in diameter Every time we switch on a light a p.c. or a piece of lab equipment or turn up a thermostat we make of use energy Do your bit by cutting out waste I tonne of CO2 fills a balloon 10 m in diameter

14. Good House-keeping Campaign Started in mid 90�s, reduced electricity costs by ~�70K to date. Monitors appointed, investment made in small energy conservation measuresStarted in mid 90�s, reduced electricity costs by ~�70K to date. Monitors appointed, investment made in small energy conservation measures

15. Flyer/Poster Design

16. Flyer/Poster Design

17. Summary of Energy Awareness Campaign Approach Overall objective - to develop a truly integrated marketing approach for the energy awareness campaign Definition of the problem - Lack of awareness on energy & environmental issues Target Market New Student Community New Staff at Induction Phase Halls of Residence Students All Extant Staff and Students The Main Players Show the video Anecdote - You have a choice - You can spent it on lighting or employ me for half a day. Show the video Anecdote - You have a choice - You can spent it on lighting or employ me for half a day.

18. Fresher�s Bookmark Designs

19. Vehicles of Communication Student dissertation work identified 18 avenues of communication Posters, bookmarks & leaflets, University Press, Payslip messages, Departmental presentations and meetings, e-mail. Web page with suggestions e-mail address, Prize for best suggestion Seek external sponsorship Increasing the no. of channels will increase the proportion of the target audience exposed to the messageIncreasing the no. of channels will increase the proportion of the target audience exposed to the message

20. Energy Awareness Campaign Conclusion Demonstrated a savings potential of ~ 10% Co-ordinated approach using academic and non academic expertise Target Market, Main Players, Method of communication Student input-valuable resource Co-ordinated and integrated approach using the expertise of academic and non-academic depts The Business School, Media & Computing Services, Press Office, cleaners, janitorial staff, SRC. Energy awareness is a continuos marketing exercise Pockets of excellence Never ending publicity issue Co-ordinated and integrated approach using the expertise of academic and non-academic depts The Business School, Media & Computing Services, Press Office, cleaners, janitorial staff, SRC. Energy awareness is a continuos marketing exercise Pockets of excellence Never ending publicity issue