A&T Division

1. A&T Division • One of their strongest divisions. • Their Net Sales for the A&T division for 2009 were 20,756 and A&T contributed 18,122 of those Net Sales which is roughly 87.3% of their contribution to Net Sales. • It was Agriculture Equipment as one division then Commercial and Consumer Equipment in another division. Now with this merger the company should save around 50 million.

2. Construction and Forestry • They had Net Sales of 2,634 out of total Net Sales of 20,756 for the year. This is only about 12.7% attribution to their Net Sales • Brand name is not as well know in this industry compared to Caterpillar and Kubota. • However, even though this is not a strong point they do anticipate an increase due to the need for more paper and pulp.

3. Competitive advantages • One of their resources that are of competitive advantage would be their brand name. • John Deere has received strong credit ratings. • One of their factories in Illinois set an all time record with no lost time injuries in 14 consecutive years. This is certainly a sustainable advantage as they can continue to have their brand name out there and they can also continue to be safe.

4. How Healthy they are. • Even though the economy has made it tough for all companies in many industries John Deere has stayed on top. While their sales are declining they are doing well. • Their total amount of assets for 2009 was 41,123 while their total liabilities were 36,313. In 2008 their total assets were 38,734 while their liabilities were 32, 201. This shows that the company is quite healthy. They show trends of success. • From the looks of it as long as they can continue to keep their assets higher than their liabilities they will continue to survive.

5. Financial Performance • The firms non-financial performance has been ok over that last few years. • One of the areas that they have been working hard on to expand is their growth in other countries. Right now Canada is their main country that they deal with outside of the United States and then they do some business with Brazil, China, and India. • They have really been trying to expand more in these countries as they know that as the population grows so will the need for food which coincides with farming. • They have also put a lot of focus on customer’s relations. They take pride in their brand name and therefore want the customers to feel that when they purchase a John Deere piece of equipment they it is a good decision. Some of the ways that they do this is to make sure that hire good John Deere dealers.