LASER RANGEFINDERS

1. LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER

2. PR COVERAGE Publications • American Hunter – March 2012 • Bowhunter – June 2012 • Eastman’s Bowhunting Journal – March 2012 • Bowhunting World Buyer’s Guide – 2012 • Sportsman’s Bowhunter Gear Guide – 2012

3. PR COVERAGE Publications • SHOT Business – Fusion 1600 ARC • January 2012 • BC Outdoors – Scout 1000 • Summer 2012 • Bow & Arrow Hunting – Sport 850 • March 2012

4. PR COVERAGE Oct 2012

5. 2012 PRINT MEDIA PLAN • Highlights • American Hunter • American Rifleman • Bowhunter • Bugle • Eastman’s Hunting Journal • Field & Stream • Petersen’s Hunting

6. 2012 TV MEDIA PLAN • Highlights • Outdoor Channel • Sportsman Channel • NBC Sports Channel • Pursuit Channel

7. 2013 NEW PRODUCTS

8. THE 2012 FAMILY

9. CREATING THE FAMILY • Objective • Create a family using the G Force 1300 ARC as the foundation • Rationale • The vertical compact design shows well at retail • Allows us to dominate at the most competitive price points

10. INTRODUCING… An integration of Bushnell’s Award Winning Performance with the Scout 1000 ARC… … and the Premium Look and Features of the G Force 1300 ARC

11. SCOUT DX 1000 ARC Aiming Reticle, Laser Transmit Rifle Mode Indicator Battery Life Indicator Line-Of-Sight, Unit of Measure Degree of Angle/Holdover

12. SCOUT DX 1000 ARC Bow & Rifle Modes

13. SCOUT DX 1000 ARC Bow & Rifle Modes

14. SCOUT DX 1000 ARC Bow & Rifle Modes

15. SCOUT DX 1000 ARC • Selective Targeting System SCAN

16. SCOUT DX 1000 ARC Key Features • 5-1000 Ranging Performance • 1/10th yard displayed to 199 yards • Angle Range Compensation (ARCTM) • Bow Mode – True Horizontal to 99 yards • Rifle Mode – Displays holdover/bullet drop • Inches, centimeters, MOA & 1/10th MIL • Variable Sight-In Distance (VSITM) • E.S.P. – Extreme Speed Precision Availability • February 2013

17. COMPARISON Leupold

18. BUSHNELL WELCOMES TEAM PRIMOS

19. TEAM PRIMOS INTEGRATION • Objective • Create a new product at the $199 that will dominate the price point. • Rationale • The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.

20. INTRODUCING… • A laser rangefinder for Bow and Rifle hunters. • Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards. • That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds. • The competition won’t be able to handle

21. THE TRUTH Key Features • 7-850 Ranging Performance • Angle Range Compensation (ARCTM) • Bow Mode – True Horizontal to 199 yards • Lightening Fast Acquisitions • One Button Operation • 4x Magnification • Posi-Thread™ Battery Door Availability • February 2013

22. COMPARISON Leupold

23. 2013 LRF Family

24. 2013 BULLET PROOF GUARANTEE • “You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell • Extended to beyond just Legend UHD binoculars • Adding all optical products Trophy XLT and above • Including Hunting laser rangefinders  • If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price • The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.

25. LASER RANGEFINDERS

26. LASER RANGEFINDERS • Simmons LRF 600 TI • Tilt Intelligence™ providing THD (True Horizontal Distance) • Vertical Profile • 10-600 Yards / Meters Range • 4x Magnification • One Button Operation • Simmons LRF 600 • Vertical Profile • 10-600 Yards / Meters Range • 4x Magnification • One Button Operation