27 Ways to Add an Extra $100 Per Month to Your Business

1. 27 Ways to Add an Extra $100 Per Month to Your Business Brought to you by www.QuickCashSniper.com

2. Introduction Welcome Sure, you’ve dreamed about hitting the big home run in your business. But you’re also realistic. You know that – The key to growing your business is to focus on smaller, yet steady steps towards success. And that’s what this report is about. Just as the title suggests, you’re about to discover 27 ways to add an extra $100 per month to your business. And you’ll soon find that these methods cover a variety of strategies, in a variety of areas, including: • Upsells • Traffic generation • Productivity • Conversions Let’s begin…

3. 1. Create an Order Form Upsell or Cross Sell • An upsell is when you offer your buyer a “premium” version of the product they’re about to purchase. A real-life example is when the McDonald’s clerk asks you if you want to “super size” your order. • A cross sell is when you suggest that your buyer purchase a related product, perhaps one that will even enhance their enjoyment of their original purchase. The real-life example is when you order a hamburger and the McDonald’s clerk asks if you’d like to add fries to your order.

4. 2. Present a One-Time Offer During the Sales Process This is called a one-time offer (OTO) because your customers will only see this offer ONCE – and that’s at the time that they’re completing their purchase. • In some cases, you may offer a service, product or a package of products at a deeply discounted price. In this case, the customer can certainly buy the items at a later date, but he’ll never be able to buy them at such a good price. • In other cases, you may offer a service, product or package that’s ONLY available if the customer orders right now (during the sales process). That means that if he decides tomorrow that he wants the offer, it’s too late. He can’t get his hands on it for any price.

5. 3. Sell Backend Offers on the Thank You Page Your customer just finished ordering. He’s now being redirected to the thank you page (AKA payment confirmation page). This page thanks the customer for his order and gives him a confirmation number. It also either includes the links to download a digital product, or it shares information about when the prospect can expect delivery of a shipment. But that’s not all that you should include on this page. This is also a fine time for you to put another offer in front of the customer. And that’s because your new customer is most definitely in the buying mood, so it doesn’t take much for you to persuade him to buy something else.

6. 4. Create a Down Sell Exit Offer No matter what you’re selling, the majority of your visitors will click off your sales page without buying anything. Some of the visitors just aren’t interested in your offer. But there is a segment of this population that’s very interested in your offer, even though they didn’t buy. Now, assuming that your sales letter does a good job of handling your prospects’ objections, then there is one possible objection that stands in the way of another sale. Namely, some of your prospects may be unable to afford the product. This is particularly true if you’re selling a high-ticket offer. The solution? Give these folks a down sell offer when they try to leave the sales page. By that I mean you offer a less-expensive version of your main offer; a “lite” version if you will. And you can have this down sell offer show up in an exit pop up window, so it’s only accessible to those who’re leaving your sales page without ordering.

7. 5. Embed Offers in Your Digital Products Yet another place to promote your backend offers to existing customers is within the actual products themselves. That means you can embed links and calls to action within your ebooks, audios and videos. However, this doesn’t mean you need to “hard sell” your customers from within these products. Instead, you can weave product and service recommendations directly into the content.

8. 6. Start a Customer Mailing List • Still another way to promote backend offers to your existing customers is by starting a customer email list. • Indeed, this is one of the easier ways to promote your backend offers, simply because you can use an autoresponder to do all the work for you. • Simply load your autoresponder with a series of emails that seek to further build your relationship with your customers while also promoting additional related products and services.

9. 7. Send Postcards to Your Customers • Whether you’re selling digital products or physical products, you should be collecting your customers’ postal mailing addresses. • That’s because you can send backend offers via the mail. And while you can send anything from a direct sales letter to a catalog, one of the easiest pieces to send – and the most cost-effective – is a simple postcard. • The thing about a postcard is that you don’t have too much room on the card to make your offer. That’s why you’ll want to use an offer that creates a sense of urgency. • To that end, your offer may include these two components: • A very good discount on a popular product. You want your customers to see immediately that you’re offering a great deal. Indeed, you may turn this into a one-time offer. • An expiration date on this discount. You can offer a coupon code or even just a link to a web page that will expire in a week or less after the customer receives the postcard.

10. 8. Create a Customer Loyalty Program Have you ever seen those “punch cards” that places like coffee shops hand out? For every 10 coffees a customer buys, they get some kind of freebie (like a free coffee drink of their choice). • That’s just one example of a customer loyalty program. Look around and you’ll see many companies have their own programs installed • You can see why these programs work. Once someone starts accumulating points, they stay loyal to the company in order to get enough points to cash out. • You can use this same revenue-boosting strategy in your business too. Simply assign a point value to a dollar amount.

11. 9. Start a Customer Referral Program Your satisfied, loyal customers are sometimes your best sources of new leads. And that’s because they’re happy to tell other people about their experiences with you. Indeed, I’m sure you’ve seen a happy customer recommend your products or services on forums, social media sites and blogs. So here’s an idea: Reward your customers for their referrals. • One way to do this is to simply tell your customers about your affiliate program (which you’ll learn about in #19). This way your customers get cash when their friends buy your products. • Another way to reward your customers is to start a referral program. In this case, you can give your customers points for every referral they send your way. And just as with the customer loyalty program, your customers can then exchange these points for free products.

12. 10. Lower Your Prices to Spur Entry-Level Sales • For this strategy you don’t want to lower your prices across the board. Rather, you can select one product (or maybe two) that are already on the low-end of your pricing and lower the price even further. • Indeed, if you lower it to a “no brainer” price, you may actually boost your conversion rate. This is particularly true if people already know how valuable the product is.

13. 11. Raise Your Prices to Boost Perceived Value As just mentioned in the previous strategy, people sometimes judge the quality of a product by its price. This is true in just about any niche. If you see a hotel with rooms for $50 a night and another hotel is advertising rooms for $100 a night, which hotel would you assume is a better-quality hotel? You wouldn’t be alone if you automatically assumed the $100 a night hotel is a better hotel. Same goes for things like wine. People who don’t know much about wine often shop around based solely on price. If they want a good wine, they pay more. And yet the difference in price between wines doesn’t necessarily reflect a difference in taste or quality. You can use this simple psychology to your advantage by raising your prices. If you’re selling a service, then be sure to raise your prices across all your services. If you’re selling a product, then you don’t have to necessarily increase your prices across the board. Instead, you can choose to raise prices on just a few select products. If you raise prices on just a few products, then test this pricing strategy on your higher-priced products.

14. 12. Boost Your Sales Letter Conversion Rate • You already have a great product. Perhaps you’re sending quite a bit of targeted traffic to your sales page. And maybe you’re happy with how much money you’re making from this traffic. But here’s the thing… • Even though you may be happy with your sales letter conversion rate, it could be better. This is especially true if you’ve never actually tried to improve your conversion rate.

15. 13. Test and Track Your Ads • Your sales letter is a good place to start your testing, but it is by no means the only way for you to boost your conversion rate and thus boost your profits. You can also test and track your ads as well as your advertising venues. • If you’re tracking your ads online, then you can use a tracking tool like Google Analytics. If, however, you are tracking your ads offline – like in a newspaper – then you need to find some way of “keying” your ads. This refers to marking your ads in some way so that if an order comes in, you know exactly what ad produced that order.

16. 14. Send Flyers Along With Your Shipments • Do you sell physical products, meaning you need to ship packages? If so, then you can start selling backend offers within these shipments. • One way to do it is to simply send a flyer in the shipment that promotes a specific offer. However, you’ll likely enjoy a better conversion rate on this offer if you create a sense of urgency. You can do this by creating a limited-time offer.

17. 15. Get Joint Venture Partners to Send Flyers with Their Shipments • If you implement the idea above, then you have a chance to make backend sales every time you send out a shipment. Now imagine this: What if you had a chance to make an extra sale every time someone else in your niche sent out a shipment? How much money would you make? This is the power of joint ventures (JVs). • It works like this: You agree to send one of your partner’s offers in your shipments, and he agrees to do the same for you every time he sends out a shipment.

18. 16. Build a Prospect Mailing List • Start building a prospect mailing list using a reliable service like Aweber.com or iContact.com. That way you can remind your prospects to come back to your site. And you can follow up repeatedly with them so that you can start building trust (which leads to more sales). • Now, you can’t just put a subscription form on a website and expect people to drop what they’re doing to join your list. Instead, you need to give them a good reason to join your list. And usually this means giving them an enticing freebie

19. 17. Co-promote With JV Partners Earlier you learned about swapping shipping flyers with other marketers in your niche. That’s just one way of doing a joint venture. But there are plenty of others, including: • Promoting each other’s products in your respective newsletters. You can even join each other’s affiliate programs first. • Promoting each other on your blogs. • Swapping blog articles. • Swapping links. • Exchanging banner ads. • Making a product together, such as an ebook or an audio interview.

20. 18. Monetize Your Blog You see, there are plenty of ways you can monetize your blog, both directly and indirectly. • Embed promotional links in your content. • Use promotional messages from time to time. • Display ads in your sidebar • Encourage readers to join your mailing list

21. 19. Start an Affiliate Program Do you have your own products? Then you’ll want to consider starting an affiliate program. Here’s why: • An affiliate program costs you no money upfront. You only pay a commission when your affiliate refers a paying customer to you, so you never have to take the risk of paying money upfront (as you do for most forms of advertising). • The traffic tends to be extremely responsive. Think about it. Many of your affiliates have blogs, lists and other platforms that they’ve been nurturing for years. They’ve built good relationships with their prospects and customer. So when these marketers personally recommend your products, these responsive prospects will give you a relatively high conversion rate.

22. 20. Get on Facebook Are you marketing your business on Facebook yet? If not, you should be. And that’s because your market is already there. All you have to do is join Facebookin order to plant yourself squarely in front of them. There are actually a few different ways you can use Facebookto market your business. Don’t stick with just one method – try them all. Here are three methods: • Starting a Facebook Fan Page. • Using Facebook’s pay per click marketing service. • Joining niche-relevant groups.

23. 21. Distribute Press Releases • Is there something newsworthy about your business? If not, invent something… and then distribute press releases about it.

24. 22. Submit Videos to YouTube.com • You can tap into the power of YouTube by submitting a variety of videos, such as: • A viral video • An article-style instructional video. • A demonstration video. • A sales video. • A multi-part video series.

25. 23. Post a Link Bait Article on Your Blog • “Link bait” refers to content that’s so interesting, unique, useful, controversial, funny and/or otherwise entertaining that your readers feel virtually compelled to tell others about it. • So they’ll go to forums, post your blog link and ask others, “Did you see this?” They’ll post your link on their own blogs. They’ll share it with their friends on Facebook. • Point is, when you post a viral blog post, other people will share your link (hence the name link bait), which gets you plenty of backlinks and traffic.

26. 24. Run a Contest to Generate Fresh Leads • A contest not only brings in fresh leads to your business, you can also use it to generate free publicity (via press releases).

27. 25. Offer a Free Live Event Offer a free teleseminar or webinar. There are two main ways to present these events: • You offer an instructional event. • You interview an expert (or have someone interview you).

28. 26. Sell Affiliate Products and Services • Even if you sell your own products, an easy way to boost your revenue is by promoting affiliate products and services to your prospects and customers from time to time. • If you sell digital products, you can find plenty of ebooks and other resources to sell by going to Clickbank.com. There you can browse the marketplace by category, or you can run a broad search (e.g., “bodybuilding” or “homeschooling”) to uncover suitable products to promote. • If you’d like to sell physical products, then one of the best affiliate programs so join is the Amazon.com program. That’s because Amazon.com is a trusted brand, so it’s not too hard to persuade a “hot” prospect to buy a product through Amazon

29. 27. Outsource Part or All of Your Business • Imagine how much money you’d make if you could clone yourself. Imagine how many new products you’d create and how quickly you’d get them on the market. Imagine how much free time you’d make for yourself by having your clones do all the work. • Listen, you can’t clone yourself. But you can do the next best thing. And by that I’m talking about hiring freelancers to build your business • So what can you outsource? • Product creation • Content creation • Copywriting • Graphics and design

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