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PERSONA WORKBOOK

PERSONA WORKBOOK. Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way. Sample Persona: Greg the General Contractor.

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PERSONA WORKBOOK

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  1. PERSONA WORKBOOK Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way.

  2. Sample Persona: Greg the General Contractor Greg is a college graduate who is married with 2 kids, lives in the suburbs and drives an SUV. He is very involved in his local community and works long hours. It doesn’t leave much time to hang out with his family. As owner, Greg wears many hats each day from running the operations of his business to business development. He is on the go a lot, and can be found out in the field or on the golf course just as often as he is in the office. Balancing operations with business development Keeping up with the latest technology Finding talented tradesmen Wants bigger contracts Hopes to grow his business Dreams of passing his business down to his kids Wishes he could spend more time with his family 46 23

  3. About Hatchbuck Simple, yet elegantly intelligent, Hatchbuck is sales & marketing software that automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans. It’s time to grow. www.hatchbuck.com

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