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Fostering Community & Entrepreneurship With AgileZen. Alex Gibson Marketing @agibson22 #RallyON2012. “Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.”. http:// www.youtube.com / watch?v =iTRKgklpAn0.
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Fostering Community & Entrepreneurship With AgileZen Alex Gibson Marketing @agibson22 #RallyON2012
“Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.”
Discounts for do-gooders.
Contractually-Obligated Mention of ROI
influence marketing Focusing on key types of individuals rather than the target market as a whole.
business leaders politicians academics journalists networkers celebrities
What’s the value of giving back?
What’s the value of happy employees?