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Discover the impact of the Global Partnership between WAGGGS and the Dove Self-Esteem Project, and learn how body confidence and self-esteem align with WAGGGS' mission and vision. Find out how your MO can be a part of the Free Being Me movement.
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Content 01 02 03 04 05 Why Free Being Me? How body confidence and self esteem fit into WAGGGS mission and vision Our Global Partnership Impact of a Global Partnership How will our MO be part of Free Being Me Dove Self-Esteem Project
Play WAGGGS Free Being Me Video https://www.youtube.com/watch?v=Q_wjYltJGLw
01Why Free Being Me? How body confidence and self esteem fit into WAGGGS’ mission and vision
The reality for girls • Reality for girls • What girls tell us
Self-esteem • We build self-esteem, yes! But – we must tackle body confidence
WAGGGS Vision and Mission WAGGGS Vision All girls and young women are valued and take action to change the world WAGGGS Mission To enable girls and young women to develop their fullest potential as responsible citizens of the world
Creating a Global Partnership WAGGGS and the Dove Self Esteem Project have agreed that together, we will reach 3.5 million girls and boys in a three year period with body confidence and self-esteem education Partnership Vision A world free from appearance-related anxiety for girls Partnership Mission To empower girls to reach their full potential by strengthening their body confidence and self-esteem
Free Being Me for everyone • High quality Activity Packs • Detailed Leader Guide • New badge
Free Being Me for everyone • E-learning • Advocacy plan for 2015 • Dedicated WAGGGS staff team • Increase membership; Raise Profile; Develop Peer Education
Dove Video: Inner Critic https://www.youtube.com/watch?v=axxAcPsUqQg
9 out of 10 girls want to change at least one aspect of their physical appearance (The Real Truth About Beauty. Dove Global Quantitative Study 2004)
This pressure is felt by girls all around the world 66% 70% 64% 76% 59% 89% 65% 82% 79% 67% 68% 65% 82% 67% % girls that feel pressure to be beautiful References Optimally Landing Dove Social Mission in Key Global Markets, Edelman Berland, April 2013
6 out of 10 girls avoid participating in activities because of poor body confidence Change one thing video (The Real Truth About Beauty; Revisited. Dove Global Quantitative Study 2010)
They are not just avoiding social activities • 15% going to school • 13% giving an opinion • 12% the doctor Go to the beach, pool, sauna or spa Try out for a team or a club Go to a social event, club or party Go on a date Do a physical activity or sport, like exercising or biking Go to school Go shopping for clothes Give an opinion Go to the doctor Go to a job interview Go to work (The Real Truth About Beauty; Revisited . Dove Global Quantitative Study 2010)
Dove is on a mission To ensure the next generation grows up enjoying a positive relationship with the way they look and help them reach their full potential
Who else is actually doing something to helping girls reach their full potential? WAGGGS NON-FORMAL EDUCATION PROGRAMS DOVE SELF ESTEEM PROJECT
In joining together, we have a real chance to change the outlook of a generation!
