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New/Challenging Technologies, Business Models and Ride-Sharing

New/Challenging Technologies, Business Models and Ride-Sharing. AGTA Fall 2014 Lynn Richardson GateKeeper Systems. Why the TNC/Ride Sharing Explosion?. Passenger: Better Customer Service Avoid waiting in line More convenient pick-up location Ability to Monitor CONTROL!

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New/Challenging Technologies, Business Models and Ride-Sharing

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  1. New/Challenging Technologies, Business Models and Ride-Sharing AGTA Fall 2014 Lynn Richardson GateKeeper Systems

  2. Why the TNC/Ride Sharing Explosion? • Passenger: Better Customer Service • Avoid waiting in line • More convenient pick-up location • Ability to Monitor • CONTROL! • Driver: More Rides and $ • TNC: Profits • Relatively low cost of entry • Large market • Little brand loyalty GateKeeper Systems

  3. Evolving Experience • TNC Experience- does the new model deliver profits & customer satisfaction? • Customer Experience- is it a better service. Nobody saying it is cheaper. Rating impact? Survey Results • Driver Experience- are they getting more $ or working less hours? Rating impact? • Airport Experience- How to respond- legal, operations, negotiations • Related parties- Insurance companies, Taxi regulators, Cities/Counties, Federal Government GateKeeper Systems

  4. Working Assumptions • Changes are not done yet • Airports will address issues in a variety of ways-no single solution. New Kids offering a simple & universal option. • Legislation/negotiations will take time • Waiting until the environment settles down has serious dangers. • Airports and “permitted” operators have a common goal: Customer Service - Revenue Generation • So what to do now? IDEAS not SOLUTIONS GateKeeper Systems

  5. TNC Issues faced by Airports • Different issues depending on Business Model: • TNC uses existing commercial vehicles/drivers: • Curbside issues for pick-up • Potential issues for fee payment • Operating Company issues • Peer-to-peer • Vehicle identification issues- no compliance without identification • Curbside pick-up issues • Fee payment issues • Compliance issues- permits, insurance, inspections, etc. GateKeeper Systems

  6. Alternatives for Consideration • Enforce existing airport regulations • Review for: • Penalties for violations- fines, Loss of access • Update list of violations • Requirement for payment of fees to operate. • Use of airport roadways and services- cost approach • Review fee structure and current fees. • Implement improvements to airport “system” • Not “either – or” Combination will be the needed GateKeeper Systems

  7. Enforcement Program • No Tech Approach: • Airport staff roadway patrols to interview drivers. Random, but frequent enough to catch some violators. Need to be consequences • Driver interviews • Photos • Warnings, Citations GateKeeper Systems

  8. Enforcement Program • Low Tech Approach: • Subscribe to TNC apps to monitor specific vehicles and locations on airport- staff patrol actions (see No Tech Approach). • Provide Passenger Information on GT options-Airport website or app/airline magazine info for passengers- make pax smart consumers about choosing a TNC • Review pick-up locations- • Can you make it more convenient for airport authorized vehicles? • gates a possibility? GateKeeper Systems

  9. Enforcement Program • Tech Based Approach- Assumes GTM: • Which are Commercial/TNC vehicles? • Mobile device with AVI vehicle/driver data • Geo Fence • LPR detection- frequent trips to airport but not registered with airport. • See No Tech approach actions GateKeeper Systems

  10. Mobile Vehicle Tracking Mobile RFID Reader Standard or Ruggedized computer GateKeeper Systems

  11. LPR Digital Image Image of all vehicles using airport entry road (s) Toss all with known license plate Investigate frequent users with no obvious purpose: DVM information, etc. Assign to Hot List- intercept on next airport trip GateKeeper Systems

  12. Improvements to Airport GT System • Offer passengers a better option than TNC • What would make a better experience? DISRUPTIVE TECHNOLOGY=LEVERAGE • Technology based GTM systems- • Information has never been more valuable Wait time information • Automated dispatch • Virtual Hold Lot • Passenger wants: • Avoid lines • Convenient pick-up • Monitor • Control GateKeeper Systems

  13. Virtual Hold Lot • Eliminate or reduce the reliance on a physical waiting area. • Benefits • Handle Peaks and Valleys- vehicles when you need them • Less waiting in line • Possible approach to dealing with TNC • Concept • Allow driver to “enter” the hold lot using smart phone • Communicate need for vehicles- under/over supply • Create a competitive TNC “app” to get a ridetothe airport. • Provide preference for place in queue for trip from the airport. GateKeeper Systems

  14. Easy first step- Real-Time Driver Info on website GateKeeper Systems

  15. Summary • Opportunity to improve service! • Cannot ignore • Response tied to local environment • THANK YOU. GateKeeper Systems

  16. TNC Issues Faced by Airports • Multiple Business Models • Use existing cv= compliance issues • Peer-to-peer= identification & Compliance issues • Enforcement: • Compliance with Airport Authorization rules (permits, insurance, inspections, etc.) • Fee collection • Customer services • Curbside Operations • Equal Treatment to Other Companies

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