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Optout model: 30 days trial

Optout model: 30 days trial. Stefan Jazdzejewski, 23.10.12 V4. Optout modell. summary. Problem 1: We are not good in converting users to paying customers Problem 2: Registration page is not conversion optimized

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Optout model: 30 days trial

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  1. Optout model: 30 days trial Stefan Jazdzejewski, 23.10.12 V4

  2. Optoutmodell summary Problem 1: Weare not good in convertinguserstopayingcustomers Problem 2: Registration pageis not conversionoptimized Solution 1: Implement a second 30 daystrialconnectedwith a optout model for a JUKE subscription Solution 1.2: Offerbothtrialstonewusersandadditionally the 30 daysto 7 daystrialusers Solution 2: Make the registrationpagemoreattractiveto the user Description: The newconversionoptimizedregistrationpage will offer the userboth 7 and 30 daystrials. However, the 30 daystrail will bemore prominent aswewant the userstogoforthatsolution. Goingfor the 30 daystrial the userhasto enter hispaymentdetails.

  3. New userregistration

  4. New userregistration User goesfor 30 daystrial

  5. New userregistration User goesfor 30 daystrial Step 1 - registration Step 2 – chosepayment type Step 3 – creditcardpayment Step 4 – confirmation&activation Step 5 – registrationcomplete

  6. New userregistration Flow for 7 and 30 daystrials

  7. New registration Optout Model • The useraccount will becreated AFTER hasenteredaccountinformationforaccountcreation. User ispendinguntiluserhasactivatedhisaccount • Duringregistration the usercanselect the 30 daystrial. Doing so, the userhastoprovidehispaymentinformation (visa, mastercard, paypal). • If – foranyreason (browsercrash,..) the registrationfor 7 orfor 30 dayscannotcompleted, we send a remindermailto the user. This email contains 2 links: 1. Tocontinuewith the 30 daystrial. 2. tocontinuewith the 7 daystrial • If the usergoesfor 30 daysand the payment was successful, the userautomaticallysubscribesto a 1-month subscription • The usercan cancel the subscriptionwithin the trialperiod.  Set upnewsubscription type „trial2 – 30 days“

  8. New userregistration Remindusertocomplete the registration Step 5 – registrationcomplete Step 1 - registration Step 2 – chosepayment type Step 3 – creditcardpayment Step 4 – confirmation&activation If not complete Reminder Email: Ask the usertocomplete the registration Go for 30 daystrial Go for 7 daystrial Send activationmail

  9. New registration Payment flow User provides: -first & last name -email & password -payment information User clicks on link in email Activation Registration + 30 daystrial User activated? YES Accountcreation 30 daystrial 1-month subscription Juke DB User pending NO Authorizepayment 1st billing Delete payment

  10. New registration Payment flow - cancellation User provides: -first & last name -email & password -payment information User clicks on link in email User cancels subscription Activation Registration + 30 daystrial User activated? YES Accountcreation 30 daystrial Juke DB User pending NO Authorizepayment Delete payment Subscriptioncancelled

  11. Existing 7 daystrialusergoesfor 30 days

  12. Existing User goesfor 30 days Switch to 30 dayswithin 7 daystrial Step 1 – chosepayment type Step 3 – confirmation Step 2 – creditcardpayment 1 2 3 4 • Only in the first 7 days (standardtrialperiod) the userhas the optionswitchto the 30 daystrial • The maximumtrialperiodare 30 days. Whenswitchingfrom 7 to 30 daystrial the effectiveavailabledays in the trialarecalculatedlike: 30 days – useddays (max. 7 days) = effectivedays • User can cancel the subscription: cancellationperiodtbd • Subscribingto the 30 daystrial will automaticallysubscribe the userto a 1-month subscription

  13. Existing User goesfor 30 days Payment flow User provides: -payment information 30 daystrial 30 days – x daystrial 1-month subscription Juke Authorizepayment 1st billing

  14. Existing User goesfor 30 days Payment flow User cancels subscription User provides: -payment information 30 daystrial 30 days – x daystrial Juke Authorizepayment Cancellationofsubscription

  15. Communicatonstrategy

  16. User in 7 daystrial Communication strategy Reminder Email NEW+ 30 daystrial Promo NEW Email: 30 daystrial Promo Activation Email 1 2 3 4 5 6 7 7 daystrial

  17. Onsitepromotionof30 daystrial

  18. Onsitepromotion Promotion of the 30 daystrial on the website Hole dir jetzt JUKE 30 Tage lang kostenlos!

  19. User in 7 daystrial Promotion of the 30 daystrial on the website Nowget 30 daysfor FREE!! X Nowget 30 daysfor FREE!! Get 30 days

  20. CMS requirements • Module: Customer Care > end-user: • Searchfor (pseudo) creditcardnumber (last 4 digits) • Set upnewsubscription type „trial2 – 30 days“

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