BSNL Trust Card

1. BSNL Trust Card

2. What is Trust Card? • Co-branded Prepaid Card for all ‘Citizens of India’ by BSNL & ItzCash • Easy alternative to cash and works like Cash • Payments for all BSNL services across all circles • BSNL Mobile post paid and prepaid • BSNL Landline, WLL services • BSNL VAS products • Payments at over 10,000 other ItzCash billers for digital payments which includes categories like: • Travel • Utility • Telecom

3. Key Success Factors for Prepaid Cards • Environment • Very high mobile penetration has brought prepaid cards culture • Discount available on payments through Pre Paid cards • Easy recharge of cards available at corner shop • Overall costs and fees are affordable • Need • Safety - Cash is dangerous to carry • Difficulty in making small payments as change is difficult to find • Billers need not make elaborate arrangement to collect money • Convenience - Helps in Making payment without queues • No need to expose your full bank balance through Internet banking/Debit card while making payments • Advantages • Easy to make small payments over phones (mobile/landline/Internet) • Facilitates on line payments remotely thus saves consumer time & resources in going to make cash payments • Direct saving through available discounts • Nation saves on currency/coins printing • Prevents circulation of fake currency • Limits risks

4. Features of Trust Card • At par value product – Empowers the user to make payments for services safely and conveniently.  • No hidden costs – Customer can utilize full value of card. • Pay online, on-mobile and IVRS.   • Micro payments - Uniquely enables the consumer to process micro payments of `10 upto ` 10,000 .  These micro payments will help the BSNL customer to purchase VAS products.

5. Features of Trust Card contd. • There are two types of Trust Cards • Card for retailers (B2B – Business to Business): • For selling BSNL VAS, payment of other bills on behalf of customers and topping up customer cards. • On these cards special discounting to retailers for VAS retailing is given • Card for customers (B2C – Business to Customer): • Common customers may use this card for direct bill payments/ prepaid top-up etc. on their own.

6. Features of Trust Card • For issuing B2C card KYC is required • No KYC • Card can be loaded with Rs. 10,000/- • Payment can be made for utility bills only viz. electricity, telephone, water tax etc. • Full KYC • Any kind of transaction allowed, • Amount which can be kept in Card – Maximum Rs. 50,000/- • Individual recharge amount – no limit, subject to overall limit • Daily payment limit – No upper limit • Annual payment limit of Rs. 2 Lakhs. • Recharge/ Upgrade: • Reloading with a TRUST ‘recharge’ voucher available at the nearest outlet. • To increase limit of card, opt for upgrading the card facility by giving full KYC.

7. Why should I use TRUST Card? • Avail 1% discount in next bill, if making payments of BSNL bills through Trust Card. • Retailers are duly incentivized with commission on each bill payment & Mobile top up through their card. • All other advantages/ convenience of pre paid cards • Make payments of about 10,000 services on line.

8. Advantages over competing products • TRUST Card can be used to pay bills, purchase talk time of other Telcos which is limited in case of Airtel Money. • Payments through Trust Card can be made either online or through SMS or over IVR. However Airtel money can be used only through mobile. • Airtel Money allows payments of limited no. of billers however Trust Card supports for 10000+ billers along with payments for BSNL services. • No processing fee/KYC charges/upgradation charges.

9. Advantages Over Credit Card • Credit cards are more risk prone. • Procedure to acquire a credit card is lengthy & tedious. • Default on Credit card payment can ruin your credit rating and even deny you future loans. • For Trust Card, just visit BSNL CSCs / ItzCash world outlets and fill the KYC form and get it. • Prevents you going overboard while spending

10. How to use TRUST Card? • Card has a 12 digit account number and 4 digit password (which is masked) on backside. • Unmask account number and password after purchase of card and use it to make payments. • Don’t reveal your card or PIN no. to any one • To know more visit www.bsnlitzcash.com or call 1860-345-7575. • List of billers for which payment can be made, along wiith applicable tariff is available on above website

11. Action plan For Promotion by Circles • Retailer list on BSNL website: To put ItzCash retail network list on BSNL websites so that end consumer is aware where he can avail BSNL services • 1% discount on postpaid bill payment: To create awareness that consumer can avail 1% discount on postpaid bill payment through Trust card • Database promotion: To share consumer database with ItzCash team, so that they can do some promotion to drive footfall for BSNL services at ItzCash World Outlet • Bill branding: To put info about availability of Trust card on bills thus helping the end consumer to walk in at outlet and avail Trust card services • To promote trust card on BSNL website for both retailers and consumers.

12. Way Forward • B2B card made available in 400 cities across India. List of cities available at Intranet. • B2C card shall be made available in market shortly

13. Thank You