COREX Ltd. Poland company profile

1. COREX Ltd. Polandcompany profile

2. COREX Mission Statement Friendship Passion Future

3. COREXFacts and figures • Founders and 100% shareholders: • Olaf Kaminski • Adam Szawlowski • They were among pioneers of private stationery business in Poland after the transformation of 1989 • COREX foundation: 1992 • Turnover: app. 6 million EUR

4. COREXFacts and figures • Legal status: Limited Company • Initial capital: 1 408 000 PLN • Number of employees: ~50(11 in Sales Dept.) • Location: Piaseczno (close to capital city) • Warehouse: 1780 m2, Office space: 570 m2

5. COREX Brands Represented • Oven- Bake Clay for children • Extra lightclay • Keepsake Memory FrameSets • Writing • Highlighting • Coloring • School assortment • Office Products • Craftwork • Writing instruments • School accessories • Exclusive pens • Self-adhesive notes • Film indexes • School paints • Paint for hobby&craft • Painting accessories

6. COREX Brands Represented • Writing • Gluing • Correcting • Gluing • Painting • Writing • Exlusive pens and pencils • Modellingclays • Office • Painting and accessories for children • Painting by Numbers

7. COREXTurnover/Distribution Split

8. COREXLevel of distribution we offer • Modern Trade • Hypermarkets ~310 outlets • Auchan • Carrefour • Real • Tesco • Leclerc • Cash&Carry – 45 outlets • MakroCash&Carry • Selgros • Super Stores • Media Markt – 45 outlets • Saturn – 15 outlets • Very good logistic service (Real – 98% of availability) • Yearlong merchandising service • Corex is one of the key suppliers for every chain in Poland

9. COREXLevel of distribution we offer • Office suppliers and wholesalers • Local Buying Groups (6 buying groups, 120 members) • Local Independent Dealers (160 dealers) • International Contract Stationery (Lyreco, Corporate Express/Staples, Biuro Plus/BPGI) • Presence in 23 Office suppliers catalogues • B2B Internet Platform – 200 users • Partner program on Corex Platform „My bonus”

10. COREXLevel of distribution we offer • Shops - local chains • Empik – 120 outlets • Notabene– 10 outlets • Excellent– 7 outlets • Rossman– 6 outlets • Księgarnia Nova– 23 outlets • Zygzak– 4 outlets

11. COREXCurrent changes and development • Development of IT tools - Internet Platform • Constant access to complete information about whole Corex assortment • Special offers presentation (novelties, promotions, sale offers, seasonal offers) • Information about an available presentation systems • On-line ordering and placing complaints • Creating own listings – easy assortment management • Logistic minimum for orders via Platform – 0 PLN

12. COREXAdditional benefits for Suppliers • Access to high quality information • Monthly reports including: sales figures, information about Polish market, information about important customers, sales and marketing activity, Corex internal development • Cyclic meetings with suppliers: sales results review, marketing activity planning, discussion about future development • Constant access to information on Corex Platform • currently available: complete Corex offer, turnover and current stock level reports • planned: do-it-yourself tool to prepare any required sales report, information about current marketing activities, product listings in particular POS, list of POS’s which distribute particular SKU

13. COREXAdditional benefits for Suppliers • Benefits from Corex Internet Platform • Fast access to POS with all kind of information (novelties, promotions) • Possibility to achieve wide distribution of particular product/group of products in a very limited time • Feedback from POS about novelties • Tool to manage supply chain from Producer to POS

14. COREXAdditional benefits for Suppliers • Partner Shops Concept – started in July 2009 • Based on our experience with Zygzak shops • Concerns changing traditional shop concept into modern self-service in order to reach an additional turnover • The most important point of the concept is product presentation in shop. We offer the complete concept of presentation our assortment • All Partners Shops use Corex Internet Platform

15. COREXExpectations towards business partners • Price recommendation • Purchase price level adequate to Polish market • Suggested retail price • Concept of products exposition for different distribution channels • Pictures and product descriptions in English • Packaging adequate for different channels • Polish labels/descriptions on products for chains • Information about product presentation on other markets • Information about international arrangements

16. COREXExpectations towards business partners • Width of distribution • Target group determination • Technical and logistic information about products • Products advantages • Launching of novelties • Materials supporting launching process Leaflets Samples Graphic materials Exposition concept Complete information about products • Products availability • Special terms for novelties launching

17. COREXExpectations towards business partners • Feedback for suppliers • Kind and range of information • Frequency • Providing information about products to end-consumers • Complete technical information • Complete marketing information • Products advantages • Product availability • Abidance of fixed lead time • Complete deliveries • Complete logistic information • Flexibility – shortening of lead time

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