1 / 8

Chapter 7

Chapter 7. Electronic Transparencies in PowerPoint For Consumer Behaviour, 2 nd Canadian Edition by Michael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato. Attitudes. Function of Attitudes Utilitarian Value-Expressive Ego-Defensive Knowledge. Attitudes.

quyn-whitley
Download Presentation

Chapter 7

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 7 Electronic Transparencies in PowerPoint ForConsumer Behaviour, 2nd Canadian EditionbyMichael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato

  2. Attitudes • Function of Attitudes • Utilitarian • Value-Expressive • Ego-Defensive • Knowledge

  3. Attitudes The ABC Model of Attitudes: Affect Behaviour Cognition

  4. Forming Attitudes • Levels of Commitment • Compliance • Identification • Internalization • Cognitive Consistency • Harmony • Dissonance • Reactance • Self-Perception Theory • Observation • Inference

  5. Attitude Anchor Contrast Latitude of Acceptance Latitudes of Rejection Social Judgment Theory Latitudes of Acceptance and Rejection Assimilation

  6. Multiattribute Models Attributes Beliefs Importance Weights

  7. Predicting Behaviour • The Extended Fishbein Model • Intention Versus Behaviour • Social Pressure • Attitude Toward Buying • Obstacles • Attitude Tracking • Obstacles to Predicting Behaviour • Design • Locus of Control • Basic Assumptions • Correspondence • Time-Frame

  8. Video: Nike • How are attitudes formed towards products, such as Nike sneakers? • How are Nike’s critics changing attitudes towards Nike? • How can Nike overcome the recent criticism? Or can they? • What is the role of VP of Social Responsibility at a company like Nike?

More Related