Features of beauty salon

1. 1. Products and services are provided for the purpose of "human beauty". The products provided by beauty salons are almost related to the human body itself, such as those used for skin care and body shape. This includes all kinds of cosmetics, skin care products, weight loss products, as well as various mechanical equipment with different effects. The only purpose of these supplies is to provide customers with a "beautiful" image and "beautiful" enjoyment. In addition, beauty salons also provide related services, such as makeup, hairstyle design, trimming, weight loss, image design, etc., all of which pursue the goal of "beauty". 2. Service directness. Beauty salons provide products and services directly to customers. It is different from commodity production enterprises. Product production, sales, and consumption are not conducted at the same time and place. Producers and customers do not have direct contact but provide goods to customers through the circulation process. Beauty salons provide products to customers at the same time and place of the service process. Producers are also service providers, who have direct contact with customers face- to-face. The image, behavior, speech, service attitude, and service skills of service providers directly affect customers' emotions, which puts forward higher and more direct requirements for beauty salons in terms of service attitude, service skill level, and personnel quality improvement. 3. Technology and craftsmanship. The beauty salon is to provide customers with superb technology and excellent services. In addition to the need for certain tools and equipment in the process of labor, it mainly completes the whole process of post-work operations. Beauty salon operation is both a technology and an art, which is an important sign that is different from other service industries. Washing, cutting, shaving, blowing and dyeing are the traditional techniques of hairdressing. Through a series of basic techniques such as cutting, shaving, and blowing, countless hairstyles with different images are created to show different personalities; Skin care and beauty care use manual massage techniques to care for the skin; Makeup and beauty use different colors in cosmetics to modify the face, highlight the advantages of the face, and cover up the shortcomings of the face, which also has high skills; For those who are engaged in weight loss and cosmetic surgery, they need to have strict skills and skills. With the improvement of social living standards, people's aesthetic values are also constantly changing, which requires the beauty skills to keep improving, constantly introduce the old and bring forth the new, increase service items, keep up with the pace of the times and keep pace with the international standards. 4. Knowledge comprehensiveness. Beauty and hairdressing began with the earliest traditional techniques. With the development of the times and the improvement of the level of science and technology, traditional skills have been constantly enriched, improved, and innovated, and new tools and equipment have been added. Hairdressers with aesthetic concepts and superb skills of the times are no longer the former shavers. They can design countless long, medium and short hairstyles according to different facial shapes for different ages, sex, occupation, season, and specific environmental needs. The styles change so much and the personality is strong, which is amazing and beautiful. With the development of the times, the beauty salon has added new service items such as skincare, makeup, and tattoo beauty since the 1980s, and has now developed into a new beauty system that integrates skin science, cosmetics, color science, aesthetics, and nutrition, and integrates hairstyle design, facial makeup, and clothing design into a whole shape, serving to beautify life and promote physical health. For practitioners in this industry, they are required to master not only traditional knowledge but

2. also more diversified knowledge structures, such as medicine, environmental science, biology, chemistry, gene science, etc. 5. Network dispersion. As a service, beauty salons face the whole of society, which determines its decentralized characteristics. Beauty salons are related to the daily life and vital interests of customers. In order to meet the physical and psychological needs of customers, whether in urban or rural areas in downtown areas or newly opened new villages and communities, there are different levels of beauty salons, which require operators or investors to separate these outlets.