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Among the major consumer categories, the food and wholesale beauty supply sectors are the ones that have received the most impact from "new consumption". The rise of emerging brands is one of the iconic events of the popularity of new consumption.
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In recent years, the cosmetics industry has been growing day by day, and the domestic wholesale beauty supply market is undergoing a fierce transformation. Many young and promising new and cutting-edge domestic brands have forcefully entered the view of consumers, and some classic brands are also undergoing transformation and rejuvenation in products, sales, consumer communication, and other aspects with the arrival of the wave. After a short period of sedimentation, the cosmetics industry has once again shown signs of an explosion. Of course, the growth of the cosmetics industry is closely related to the overall upward trend of China's consumer market. Against the backdrop of consumer upgrading, coupled with the mature development of internet platforms, "new consumer" brands have emerged significantly. Most brands use internet thinking, and new consumer brands have reconstructed their growth models in various dimensions that are different from traditional brands in the past. Among the major consumer categories, the food and wholesale beauty supply sectors are the ones that have received the most impact from "new consumption". The rise of emerging brands is one of the iconic events of the popularity of new consumption. However, the precipitation of a brand requires not only a wholesale beauty supply market background and internet development promotion but also logistical support such as product quality and channel laying. With the development and maturity of the cosmetics industry, it has gradually formed a separation of production and sales, which means that the production process and brand sales of products are not unified, leading to the rise of the wholesale beauty supply processing industry. This advantage allows enterprises to focus more on their own fields, and OEM manufacturers can better develop and produce products, while the brand side has no worries and focuses on brand promotion and channel construction. According to statistics, in the past two years, the number of cosmetics processing companies has reached an unprecedented level, but there are very few factories with research and development capabilities. Guangzhou Hanmei Cosmetics Co., Ltd. was founded in 2004 and moved to the beautiful environment, convenient transportation, and developed logistics headquarters of Huadu Xinhua Industrial Zone in 2010, with a total area of 12000 square meters. The wholesale beauty supply and personal care industry in China has walked out of its past of being monopolized by international brands. It can be foreseen that national brands are rising. Even if many people are still unable to completely shake off the long-term influence of foreign brands, we can still believe that such influence will eventually be diluted, and generations of consumers and domestic brands will inevitably continue to thrive.
