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Group XXX

BUSI 0000 Presentation. Analysis of business strategies and recommendations for its success. Group XXX. Presentation Outline. A. Strategic Inputs. History & Background External Environment Internal Organization. B. Formulation of Strategic Actions. Business & Corporate level Strategies

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Group XXX

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  1. BUSI 0000 Presentation Analysis of business strategies and recommendations for its success Group XXX

  2. Presentation Outline A Strategic Inputs • History & Background • External Environment • Internal Organization B Formulation of Strategic Actions • Business & Corporate level Strategies • Acquisitions and Restructuring • International Strategy C Recommendations • Take Advantage of Its Strengths • Follow the Industry Trend • Learn from Its Past Failure

  3. History & Background • Established in 1888, by George Eastman in Rochester, New York • Invented world’s first simple film camera, first digital camera • (Kodak Picture)

  4. General Environment • Technological • Fast changes in technology

  5. External Environment: Past Threat of New EntrantsLow to moderate Bargaining Power of BuyersLow Bargaining Power of SuppliersLow Competitive RivalryLow Threat of SubstitutesLow

  6. External Environment Competitoranalysis Past Present Film Manufacturers • Commercial Printing Companies • Japanese company • Manufactured film (high market commonality) • Entered the U.S. in 1980s with lower price • Others: AGFA, Konica • RR Donnelley & Quad/Graphics Inc. occupy the greatest market share • Fuji Xerox and Canon, HP

  7. Business Level Strategy Beginning Introducing digital cameras • Current business in commercial printing industry • Integrated Cost-leadership with differentiation Broad differentiation Focused differentiation strategy

  8. Restructuring Downsizing Downscoping Short-term • Monetize some non-strategic properties • Reduce operation costs • Emphasize more on strategic controls over the digital printing businesses • Long-term • leads Kodak to suffer from high risks • a loss of human capital

  9. 2) Follow the industry trend • opportunities from SMEs Market Share • Big corporations’ situation • Already have suppliers • High switching cost • Not much differentiation

  10. 2) Follow the industry trend • opportunities from SMEs Emerging Markets Emerging SMEs Great Opportunity for Kodak • SMEs’ choices • Demand for new suppliers Not familiar with the market Kodak is a big name to them

  11. Q & A

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