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Start with ‘Why?’. WHY? mega –trends. Protection of ecosystems Values shift: purpose led business Shift in global balance Global connectedness Transparency & engagement Changing climate & fewer resources. The Power of Why. “People don’t buy what you do. They buy WHY you do it”
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Start with ‘Why?’ @sustbusiness / #ProjectNZ
WHY? mega –trends Protection of ecosystems Values shift: purpose led business Shift in global balance Global connectedness Transparency & engagement Changing climate & fewer resources @sustbusiness / #ProjectNZ
The Power of Why • “People don’t buy what you do. They buy WHY you do it” • Simon Sinek @sustbusiness / #ProjectNZ
Leaders think from the inside out. • Links to brain research • Lead by tapping into the limbic brain. @sustbusiness / #ProjectNZ
People will work hard if they believe in the cause • 1 – pay and benefits. • 2 – enjoy the work, like the people you work with. • 3- aligned with a (purpose) mission – your actions, hard work has PURPOSE. • Lisa Earle McLeod @sustbusiness / #ProjectNZ
Inspiration from ZERONAUTS: Breaking the Sustainability Barrier. • Ray Anderson, Interface • Janine Benyus, Biomimicry Guild Michael Braungart & Bill McDonough, Cradle-to-CradleKarl-Henrik Robert, The Natural Step Muhammad Yunus, Grameen movement Jochen Zeitz, Puma • Elon Musk, Tesla • … + others … John Elkington - volans.com @sustbusiness / #ProjectNZ
What is your why? @sustbusiness / #ProjectNZ