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Discover the transformative impact of purpose-led business strategies in the changing global landscape. Delve into the core elements of sustainability, ecosystem protection, values shift, and global connectedness, driving transparency, engagement, and resource efficiency. Unlock the potential of leading with purpose and engaging employees through meaningful missions. Draw inspiration from sustainability pioneers and thought leaders to break barriers and drive positive change. Join us in exploring the profound question, "What is your why?"
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Start with ‘Why?’ @sustbusiness / #ProjectNZ
WHY? mega –trends Protection of ecosystems Values shift: purpose led business Shift in global balance Global connectedness Transparency & engagement Changing climate & fewer resources @sustbusiness / #ProjectNZ
The Power of Why • “People don’t buy what you do. They buy WHY you do it” • Simon Sinek @sustbusiness / #ProjectNZ
Leaders think from the inside out. • Links to brain research • Lead by tapping into the limbic brain. @sustbusiness / #ProjectNZ
People will work hard if they believe in the cause • 1 – pay and benefits. • 2 – enjoy the work, like the people you work with. • 3- aligned with a (purpose) mission – your actions, hard work has PURPOSE. • Lisa Earle McLeod @sustbusiness / #ProjectNZ
Inspiration from ZERONAUTS: Breaking the Sustainability Barrier. • Ray Anderson, Interface • Janine Benyus, Biomimicry Guild Michael Braungart & Bill McDonough, Cradle-to-CradleKarl-Henrik Robert, The Natural Step Muhammad Yunus, Grameen movement Jochen Zeitz, Puma • Elon Musk, Tesla • … + others … John Elkington - volans.com @sustbusiness / #ProjectNZ
What is your why? @sustbusiness / #ProjectNZ