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Social Media and PTA

Join the California State PTA Regional Leadership Training to learn about social media, advocacy, branding, and membership strategies. Get guidance on using Facebook and Twitter effectively, download PTA logos, and find helpful tools to make managing social media easier.

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Social Media and PTA

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  1. Social Media and PTA Brad Waller VP Communications bwaller@CAPTA.org California State PTA Regional Leadership Training

  2. Get Office LensCharts will be available online California State PTA Regional Leadership Training

  3. Why Are You Here? California State PTA Regional Leadership Training

  4. Communications Advocacy Membership Leadership California State PTA Regional Leadership Training

  5. What the Heck is Social Media? California State PTA Regional Leadership Training

  6. Branding and PTA California State PTA Regional Leadership Training

  7. Reinforce PTA Brand LOGO NAME IDENTITY MISSION VOLUNTEER STRATEGY California State PTA Regional Leadership Training

  8. Show your PTA Pride California State PTA Regional Leadership Training

  9. Downloading The PTA logo • To Build Your Own logo use Arial Black (or Bold) font (http://bit.ly/BYOPTA) • Download from CAPTA.org and search for logos (http://bit.ly/PTAlogos) California State PTA Regional Leadership Training

  10. Twitter California State PTA Regional Leadership Training

  11. 5 Quick Steps For Twitter California State PTA Regional Leadership Training

  12. California State PTA Regional Leadership Training

  13. Choose a Profile Name 1 California State PTA Regional Leadership Training

  14. 2 Add images California State PTA Regional Leadership Training

  15. Complete Your Bio 3 California State PTA Regional Leadership Training

  16. Follow some People 4 I might know some cool people you can follow! https://twitter.com/BradWaller/lists California State PTA Regional Leadership Training

  17. 5 Get TweeTing Now is a great time to join PTA. You can now join Golden State PTA online at http://bit.ly/JoinCAPTA. Believe in our Children, Believe in PTA. #PTA4Kids (Now a 280 character limit) California State PTA Regional Leadership Training

  18. Start a Twitter account if you haven’t already. • Follow @CaliforniaStatePTA, @DiannaMacMommy, @BradWaller and the CA State PTA BOM • Tweet this: • Now is a great time to join PTA. Believe in our Children, Believe in PTA. #PTA4Kids California State PTA Regional Leadership Training

  19. Social Strategy California State PTA Regional Leadership Training

  20. Increase Awareness and Value of PTA California State PTA Regional Leadership Training

  21. Position PTA as a Thought-Leader in Priority Areas California State PTA Regional Leadership Training

  22. CAPTA Social Media Strategy California State PTA Regional Leadership Training

  23. Unit Social Media Strategy • Facebook: engage members in a personal way. • Interaction and conversation • Inspiration • Mobilization • Twitter: timely information & announcements. • Meetings • Deadlines • Events • Showing off accomplishments California State PTA Regional Leadership Training

  24. Social Media Issues • Publications/President Approval? • Principal Control? • Who can post? • Who has passwords? • Don’t have time for Twitter? • OK to Post? http://bit.ly/PTAadvocacy • PTA Policy: http://bit.ly/PTAsmPolicy California State PTA Regional Leadership Training

  25. Choose the Best Tool California State PTA Regional Leadership Training

  26. Facebook is … • Best for sending people to find information. • Good for organizing people/events. • Good for getting people to spread the word. • OK for timely information. California State PTA Regional Leadership Training

  27. Facebook Tips • Assign responsibilities, share tasks, set more than one administrator. • Share content that relates back to your key messages and communications objective. • Vary your posts. • Engage members, elected officials, school administrators. • Use Facebook Insights. • Set a schedule for posting. California State PTA Regional Leadership Training

  28. 5 Reasons for a Facebook Page • Remind parents of upcoming events, PTA meetings, deadlines, etc. • Build relationships with key audiences – make the connection feel personal through photos, comments, likes and sharing. • Recruit volunteers for events and/or leadership roles. • Educate key audiences on how the PTA benefits their children, the school and the community. • Discuss important issues and mobilize parents into action. California State PTA Regional Leadership Training

  29. Blocking, Hiding, Deleting • Block, hide and delete posts sparingly. • Foster an open community where people can respectfully share thoughts and opinions. • Take the opportunity to engage in discussion. • Move the conversation offline. California State PTA Regional Leadership Training

  30. More Helpful Hints • Evaluate the “need” to have a PTA presence in all social media sites. • Consider developing a content calendar. • Keep all social media passwords in one place – shared Excel doc or hard copy. • Publicize all your PTA social media. • Web, email, newsletters, Facebook, etc. California State PTA Regional Leadership Training

  31. Tools to Make Life Easier • Hootsuite (hootsuite.com) – easily schedule and manage Twitter and Facebook posts. • WordPress (wordpress.org) – websites that you can update and manage yourself. • MailChimp (mailchimp.com) – free email lists for non-profits. • SurveyMonkey (surveymonkey.com) – free limited simple surveys • Doodle poll (doodle.com) – find a date and time that works for a small group • GroupMe (groupme.com) – free group texting solution for iPhone and Android California State PTA Regional Leadership Training

  32. HootSuite (Limited Free) • Monitor Multiple Streams in One Place. • Browse Twitter, Facebook, Instagram, YouTube, etc. • Engage users on Twitter and Facebook. • Message Scheduling. • Post at a set date/time. • Post the same message multiple times. • Basic Analytics. • iOS and Android Apps, Chrome plug-in. California State PTA Regional Leadership Training

  33. Questions? Brad Waller VP Communications bwaller@CAPTA.org California State PTA Regional Leadership Training

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