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AMY – DAN - BRAD STEVE - NICK. PRODUCTS. Quick Facts: . 1893: Introduced as “Brad’s drink” ( Bradham ) . Pepsi – named after the digestive enzyme and kola nuts used in the recipe . 6,206.92% from 1965 to 2013 means an annual 129% return. YTD: 20%. Brief History. Formed in 1965
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Quick Facts: 1893: Introduced as “Brad’s drink” (Bradham) Pepsi – named after the digestive enzyme and kola nuts used in the recipe
6,206.92% from 1965 to 2013 means an annual 129% return YTD: 20%
Brief History • Formed in 1965 • Merger of Pepsi Cola and Frito Lay • HQ in New York, NY • Over 300,000 employees • Over 200 Countries • Over $65 million in revenues
Five Product Families • Pepsi-Cola • Frito Lay • Gatorade • Quaker • Tropicana
Strengths • Diversified Products • Industry Leaders
Strengths • Brand Recognition • Brand Loyalty
Weaknesses • Concentration of sales • Overdependence in domestic markets. • Productivity • Damaged image
Opportunities • Expanding of product base. • International growth • Snacks and water • Taste of the Generation
Threats • Nation Obsessed with Health • Two largest product lines • Pepsi-Cola • Frito Lay