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Mobile Apps Workshop

Mobile Apps Workshop. Overview. 1. The App Marketplace 2 . What Makes a great App, design tips 3 . Build and Deploy - Development Costs / Timescales / Management Issues 4 . Bringing your App to Market - Creating a Buzz and Case studies App Store marketing. Smartphone Market Share.

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Mobile Apps Workshop

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  1. Mobile Apps Workshop

  2. Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy -Development Costs / Timescales / Management Issues 4. Bringing your App to Market - Creating a Buzz and Case studies App Store marketing

  3. Smartphone Market Share

  4. Percentage Share of Handset Sales During Period

  5. What Makes a Great App?

  6. App Qualities • Usefulness • User Experience • Value vs Cost • Originality • Brand Values

  7. Type of App • Utility • Entertainment/information • Games

  8. Content • Standalone • Apps which communicate with an external data source

  9. Apps that Communicate

  10. http://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gifhttp://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gif

  11. iOS Human Interface Guidelines

  12. http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/

  13. People Expect to Find native operating system Technologies in the Apps They Use http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

  14. Android - User Interface Guidelines

  15. Concepts and Target Audience http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

  16. A Great User Experience Is Rooted in Scrupulous Attention to Detail http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

  17. All Apps Need at Least Some Custom Artwork http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

  18. Consistent Branding

  19. Build and Deploy

  20. Native DevelopmentLanguages

  21. Web Development Tools

  22. Cross Platform Development APIs

  23. Development Languages and APIs

  24. Gone Native?

  25. http://www.geekwire.com/2012/story-facebook-native-ios-app/

  26. Housekeeping - Submitting to App Stores • Developer Accounts Subscription/Registration • IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app) • Android - propagation • Blackberry – 2 Day review • Windows • New Phones will require App Updates • Suddenly find your app not working on new phones, client disappointment – cost of ownership. Too many handset variations some platforms

  27. Bringing Your App to Market

  28. Conclusions

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