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The Indication: Is that your final answer? Part Two

The Indication: Is that your final answer? Part Two. Roger Schultz, FCAS, MAAA, CPCU, MBA Assistant Vice President Allstate Insurance Company. 2002 CAS Ratemaking Seminar March 7 - 8, 2002. Price. Product. Place. Promotion. The Marketing Plan. Company. Strategy. Target. Positioning.

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The Indication: Is that your final answer? Part Two

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  1. The Indication:Is that your final answer?Part Two Roger Schultz, FCAS, MAAA, CPCU, MBA Assistant Vice President Allstate Insurance Company 2002 CAS Ratemaking Seminar March 7 - 8, 2002

  2. Price Product Place Promotion The Marketing Plan Company Strategy Target Positioning Customer Competition "3C STP 4P"

  3. AMICA Nationwide Farmers Market Positioning - An Example Low Prices Personal Lines Automobile Price vs. Service State Farm Low Service High Service PROG GEICO USAA High Prices

  4. Substitutes Suppliers Rivalry Buyers Entrants Market Attractiveness Michael Porter developed a structure for assessing the overall attractiveness of a marketplace. These are the five major forces he identified in his model.

  5. Market Attractiveness Culture Government Substitutes Rivalry Suppliers Buyers Technology Complementary Cos. Entrants Porter’s model has been embellished over time to reflect contemporary marketplace considerations.

  6. The Indication is NOTthe final answer • Closing thoughts • Discussion • THANKS FOR COMING!

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