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TREND 2008 RESEARCH

TREND 2008 RESEARCH. September. QUESTIONS FOR TURK TELEKOM. 1. Objective of the Research. Following questions were asked about “TURK TELEKOM” on the September issue of TREND 2008 Research which is made monthly in 18 cities to represent Turkey’s overall city / country profile.

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TREND 2008 RESEARCH

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  1. TREND 2008 RESEARCH September

  2. QUESTIONS FOR TURK TELEKOM 1. Objective of the Research Following questions were asked about “TURK TELEKOM” on the September issue of TREND 2008 Research which is made monthly in 18 cities to represent Turkey’s overall city / country profile. Q1. Do you have a fixed line in your home? Q2. If yes, do you see the bill of your fixed line which is sent to your home address? Q3. Enclosed with your fixed line bill do you find any leaflets about various subjects and if yes do you read these? Q4. If yes, do you find the information on these leaflets explanatory enough? Q5. Is there anything else you want to see and get information about in those leaflets and if so, on which subjects would you like to be informed? Q6. Have you ever subscribed to a new service or tariff, or benefited from a campaign by the help of the information you read from these leaflets? If yes, which ones?

  3. QUESTIONS FOR TURK TELEKOM STANDARD QUESTIONS Q7. You’ve stated that you receive leaflets enclosed with your fixed line bills, but you don’t read them. Can you tell us the reasons why you don’t read these leaflets? What else? Q8. In the leaflets if you get a code number for a campaign/lottery with which you could get discount or free machine/minutes etc. by applying to any Türk Telekom dealer, would you be interested in this? Please state your answer after reading the related card. Q9. Can you please tell us if you have heard about the e-billing service of Türk Telekom? Q10. If yes, are you using the e-billing service of Türk Telekom? Q11. Can you tell us the names of the first 3 companies that you think as “companies sensitive to environment”? Q12. Can you please tell me which of the expressions you see on the card explain your opinion about Türk Telekom as a “company sensitive to environment”? • Gender - Place of residence • Age - Education status of the interviewee • Education status of household leader - Labor status • Social status - Cities • Propertiesowned - Marital status

  4. 2. Research Model • 2.1 Methodology and Field Work • TREND 2008 Research has been made due to the “face-to-face survey” method which is one of the Quantitative Research Techniques. • The field work of the research has been made by the experienced field team of TNS Piar who have also been specially educated on the subjects included in the survey. Field team education has been provided by the project manager. • During the research a survey team of 85 people, as 45 female and 40 male pollsters, have worked. Female pollsters mostly took part on the surveys in cities. • Basic topics of survey team education: • - Aim and scope of the project • - Sampling method • - Survey practice

  5. 2.3 Quality Control and Timing Field work of TREND 2008 Research has been inspected simultaneously on field by TNS Piar supervisors. Besides this inspections 64% of the surveys of each pollster has been validated by phone calls. In case of any incorrect / invalid surveys, all surveys of the related pollster are checked on phone and cancelled surveys are re-processed. During this research 171 surveys have been cancelled and re-processed. Phone checks are held by TNS Piar’s control team. For the respondents without fixed lines, survey team members ask for any other available phone number and inform each interviewee about the control call they can receive for the validation of the survey. Field work of TREND 2008 Research has been held between September 1st & November 6th 2008.

  6. TOP 3 COMPANIES SENSITIVE TO ENVIRONMENT • To avoid any influence by the above mentioned questions, in the questionnaire this question takes place before the shift and questions about TÜRK TELEKOM comes after that. • More than three quarter of the 18 years of age and older Turkish population not stated any company sensitive to environment and 15,4% of the respondents think that there are no companies sensitive to environment. Companies stated as sensitive to environment are “TEMA” (1,5%), “KOÇ” (0,7%) and “TÜRK TELEKOM” (0,6%). • 38.7% of the 18 years of age and older Turkish population do not consider Türk Telekom as a company sensitive to environment. This percentage is higher within respondents living in cities. 22.7% considers Türk Telekom as a company sensitive to environment. This percentage is significantly high within AB social grade members and countryside than the general percentage.

  7. Top 3 Companies Sensitive to Environment % People who think there are no companies sensitive to environment 15,4 % No comment 77,8 % For details see TTELEKOM Table 11-14 a-c

  8. Türk Telekom as a ‘Company Sensitive to Environment’ Statistically significant rise within 95% secure range according to general Top 2 Box (definitely+ fairly agree) %22,8 %26,8 %20,7 %20,5 %23,5 %21,4 %34,3 %22,2 %20,7 %17,6 %25,8 %27,6 %24,7 %21,1 For details see TTELEKOM Table 15 a-c

  9. Awareness of Türk Telekom’s E-Billing Service Statistically significant rise within 95% secure range according to general For details see TTELEKOM Table 9 a-d

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