Current Marketing & Mgt. Issues Seminar

1. Current Marketing & Mgt. Issues Seminar BA635Dr. Ed Forrest

2. Society Marketing/ Mgt. Issuesin Perspective Marketing - part ofBusiness &Business - part ofSociety “Socio-Tech Change” creates “issues” for Business… which creates “issues” for Mgt. & Marketing Marketing Business

3. Thus- in order to identify- anticipate- understand Marketing/ Mgt. Issues in particular One needs to identify-anticipate-understand • Socio-Technological Change • in general

4. & what better time to study Socio-Tech Change …We are living thru one of the great periods ofSocio-Tech change in the history of humankind…

6. The Next Era= An amalgamation of: Cognification* Augmentation* Virtualization * Verification

7. Google Duplex: A.I. Assistant Calls Local Businesses To Make Appointments(~4’)

8. 2.50’-8.30’

9. AI: What's Working, What's Not (30’)

10. An Introduction to Prediction Machines(3’) Youtube- -Prediction Machines: The Simple Economics of Artificial Intelligence • 1 hour book-lecture by Prof. Ajay Agrawal, founder of the Creative Destruction Lab and co-founder of the AI/robotics company Kindred, explored the economics behind the creation of artificial intelligence. April 18th, 2018

11. Don't want A.I. to take your job? Learn to use it as a tool. | 5’

12. The Promise of Ai @46 Makes it Cheap to: 1-Autonomously Transport (@2) 2- See & Understand World (@5.20-8’, 14’-18’) 3-Create Content (@16) 4- Predict Futures (@25) 5-Understand People, Docs.. (@39) Getting started @44.42’

13. The AI Advantage: How to Put the Artificial Intelligence Revolution to Work 

14. "There are no right answers to wrong questions." - Ursula K. Le Guin "What people think of as the moment of discovery is really the discovery of the question." - Jonas Salk "The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions." - Antony Jay "Judge a man by his questions rather than his answers." - Voltaire "He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever." - Chinese proverb

16. Amazon CloudAcademy/ML tutorials • Learn from ML experts at Google • Stanford University – Machine Learning • Columbia University – Machine Learning • Microsoft Azure

17. Degreed is for pioneers. We’re helping 3+ million people at over 150 organizations build the skills they need to invent the future.

18. IaaS • Kaggel • H20… • Gigster • DataRobot • DataBricks • SigOpt

22. API-ization of Everything Physical (Robotic Process Automation) Cognitive (Autonomous Business Processes)

23. The New Mgt -Algorithms vs People Managing the Bots That Are Managing the Business

24. Advertising & Promotion: Mobile Marketing, Display & Programmatic Advertising, Search & Social Advertising, Native/Content Advertising, PR, Video and Print Advertising… • Content & Experience: Mobile Apps, Video Marketing, Interactive Content, Email Marketing, Content Marketing, Optimization, Personalization & Testing, Optimization, DAM & MRM, SEO, Marketing Automation & Campaign/Lead Management, CMS & Web Experience Management… • Social & Relationships:Call Analytics & Management, ABM, Events, Meetings & Webinars, Social Media Marketing & Monitoring, Advocacy, Loyalty & Referrals, Influencers, Feedback & Chat, Community & Reviews, Experience, Service & Success, CRM, Predictive Analytics, Customer Data Platforms… • Commerce & Sales: Retail & Proximity Marketing, Channel, Partner & Local Marketing, Sales Automation, Enablement & Intelligence, Affiliate Marketing & Management, Ecommerce Marketing, Ecommerce Platforms & Carts... • Data:Audience/Market Data & Data Enhancement, Marketing Analytics, Performance & Attribution, Mobile & Web Analytics, Dashboards & Data Visualization, Business/Customer Intelligence & Data Science, iPaaS, Cloud/Data Integration & Tag Management, DMP… • Management: Budgeting & Finance, Collaboration, Projects & Workflow, Talent, Product, Agile & Lean management, Vendor Analysis…

26. The New Mgt -Algorithms vs People Managing the Bots That Are Managing the Business

27. Marketing Automation: What you're missing out on in your MarTech tool stack(@46’) / ~3’-13’

28. https://chiefmartec.com/2018/04/54-marketing-stacks-stackies-2018-marketing-tech-stack-awards/https://chiefmartec.com/2018/04/54-marketing-stacks-stackies-2018-marketing-tech-stack-awards/

31. The Next 3 Billion in Financial Services(20’)

36. The API Economy@6

40. Microsoft HoloLens Review, mind blowing Augmented Reality! (~6’)

41. The paper

42. Augmented Reality 2030 (16’)

43. HYPER-REALITY(~6’) How China is building an all-seeing surveillance state(~3’)

46. How the blockchain is Changing Money & Business | Don Tapscott(@19’)

48. 19 Industries The BlockchainWill Disrupt(@10’) 1- Banking 2- Cyber Security 3- Supply Chain Mgt. 4- Research 5- Networking & IoT 6- Insurance 7- RideShare 8- Data Storage 9- Charities 10- Voting 11- Govt 12- Public Benefits 13- Healthcare 14- Energy Mgt 15- Online Music 16- Retail 17- Real Estate 18- Crowd Funding 19- Your Industry