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Practical Tourism Research 2 nd Edition

Dive into the world of case studies in tourism research, exploring definitions, characteristics, types, and general methods for conducting effective studies. Learn how to collect and analyze data, understand limitations, and derive valuable insights.

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Practical Tourism Research 2 nd Edition

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  1. CABI TOURISM TEXTS Practical Tourism Research 2nd Edition STEPHEN L.J. SMITH COMPLEMENTARY TEACHING MATERIALS

  2. CABI TOURISM TEXTS CHAPTER 7 Case Studies

  3. CABI TOURISM TEXTS LEARNING OBJECTIVES • After reading this chapter, you will be able to: • Explain what a case study is and how it differs from other research strategies. • Describe the various types of case studies. • Outline the more common methods used for data collection and analysis in case studies. • Discuss the main limitations associated with case study research.

  4. CABI TOURISM TEXTS 1 Definition • A method for understanding a particular person, institution, society, etc. by collecting and interpreting relevant information • Examples of educational uses: • Medicine and law: what worked and what didn’t work • Business: practise solving real-world problems • Social science: a research strategy for examining an aspect of society or human nature • Criticism: usually not generalizable and not falsifiable

  5. CABI TOURISM TEXTS 2 Characteristics of case study – 1 • Insights into a specific case such as history of some situation or organization, how a problem was solved • Clearly defined situation • Limited in terms of geography, time or organizational structure • Focused on understanding dynamics and the larger context of a phenomenon • Describes core issue and illuminates how it fits into and is shaped by broader forces

  6. CABI TOURISM TEXTS 3 Characteristics of case study – 2 • Involves a research protocol that outlines key tasks • Multiple sources of information, existing literature and models, and informed judgement • May involve some degree of participant observation • Conclusions build on evidence, leading to an articulation of new ideas

  7. CABI TOURISM TEXTS 4 Types of case study • Numerous classifications by different authors • For this book: • Single case • Embedded case • Hierarchical case • Multiple case

  8. CABI TOURISM TEXTS 5 General methods – 1 • Explicitly state purpose of case study • General issue to explore • Examine a specific situation represented by your case • Specify objectives, including information needs • Is the case substantial enough to warrant study? • Are key players, information, locations and data available? • Does the case present sufficient examples to support goals, questions? • Any political or legal risks?

  9. CABI TOURISM TEXTS 6 General methods – 2 • Review relevant literature • Related research • Useful models • Specify objectives, including information needs • Identify information sources • Multiple methods • Possibly triangulation if methods use consistent or comparable definitions/assumptions

  10. CABI TOURISM TEXTS 7 General methods – 3 • Analyse information • Most difficult step to specify in advance • Some begin with an a priorimodel, others allow methods to evolve • Be alert to risk of confirmation error • Validity measures • Construct validity • Internal validity • External validity • Reliability • Summarize and report conclusions

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