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Ag Marketing: An Introduction

Explore the fundamentals of agricultural marketing in this comprehensive course, covering market definition, utility creation, decision-making processes, pricing strategies, government programs, international trade, and market development. Learn how to incorporate tasks of a marketing manager into a practical framework and make crucial market decisions for profitability.

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Ag Marketing: An Introduction

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  1. Ag Marketing: An Introduction Ag. Econ. 160 Dr. James Cothern

  2. Definition of Markets Introduction to Ag Marketing

  3. Marketing Creates Utility Introduction to Ag Marketing

  4. The Manager and the Marketing Plan Introduction to Ag Marketing

  5. The Manager’s Tasks Introduction to Ag Marketing

  6. Manager’s Market Choices Introduction to Ag Marketing

  7. Manager’s Crucial Decisions Introduction to Ag Marketing

  8. Steps in the Decision Making Process Introduction to Ag Marketing

  9. Second Step in the Decision Making Process Introduction to Ag Marketing

  10. Third Step in the Decision Making Process Introduction to Ag Marketing

  11. Final Step in the Decision Making Process Introduction to Ag Marketing

  12. Summary: Planning the Key to Success Introduction to Ag Marketing

  13. Course Objectives • Incorporate the Primary Tasks of the Marketing Manager Into a Workable Framework • Develop Strategies for Profitable Commodity Pricing • Forward Contracting • Futures Market • Seasonal Tendencies and Comparable Markets • Pricing Strategies Using Supply-Demand Info • Role of Government Progams • Introduction to International Trade • Plant Location Introduction to Ag Marketing

  14. Course Objectives (Continued) • Marketing Orders and Agreements • Market Development Programs Introduction to Ag Marketing

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