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Break Bulk Conference: Content Integration Campaign Recap

Break Bulk Conference: Content Integration Campaign Recap. Chron.com and Hansa Heavy Lift . Sponsorship Summary Break Bulk 2012 Conference, October 8 th -12 th , 2012 Supplied Content Feature Hansa Heavy Lift supplied content feature on Chron.com

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Break Bulk Conference: Content Integration Campaign Recap

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  1. Break Bulk Conference: Content Integration Campaign Recap

  2. Chron.com and Hansa Heavy Lift • Sponsorship Summary • Break Bulk 2012 Conference, October 8th-12th, 2012 • Supplied Content FeatureHansa Heavy Lift supplied content feature on Chron.com • Content PromotionsBusiness channel home page promotional listing and co-branded banner ad units • Media CampaignCustom media campaign targeted to the Business channel, FuelFix, and throughout Chron.com • Campaign Highlights • Content feature received robust promotional space on the Chron.com Business channel, providing deeper penetration into the website and higher visibility to our readers. • Click-thru rates on individual units exceeded the average Chron.com click thru rate (.08%) as well as the industry standard click thru rate (.10%). • The overall campaign click thru rate was 62% greater than the Chron.com average click thru rate. • Chron.composes essential questions and tackles highly topical issues on the cutting edge of investigative reporting in the Houston area. From breaking news and business, to travel, sports, food, or style, our readers turn to us as a trusted source for all things Houston.

  3. Supplied Content Feature • Supplied content feature housed within the Chron.com Business Channel from 10/8/12-10/12/12. • Leaderboard ad. 714 impressions. 1.68% CTR. • Sponsor ad. 548 impressions. 1.28% CTR. • Medium Rectangle ad. 359 impressions. 3.62% CTR.

  4. Content Promotions • Business channel index page rail tout. • Custom Co-Branded Banner Ad Unit • (56,952 impressions delivered; .11% CTR) • Business channel content headline.

  5. Media Campaign • ROS Media Campaign • Targeted Media, Business Channel

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