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Fixed Line Text Messaging Contract Forum November 7th 2003

Fixed Line Text Messaging Contract Forum November 7th 2003. Market. Massive growth in SMS in recent years (55 millions SMS now sent each day) (MDA 2003) Market took off with introduction of cross network messaging. Market.

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Fixed Line Text Messaging Contract Forum November 7th 2003

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  1. Fixed Line Text Messaging Contract Forum November 7th 2003

  2. Market • Massive growth in SMS in recent years (55 millions SMS now sent each day)(MDA 2003) • Market took off with introduction of cross network messaging

  3. Market • Mobile SMS market predicted to be reaching saturation (Frost & Sullivan 2003) • Fixed network is a natural expansion area • Potential is over 24.1 million households with PSTN lines • Fixed line does not replace mobile phones but will appeal to niches • Older users who have little understanding of mobiles • Very young without mobiles (acts as a stepping stone to mobile) (Frost & Sullivan 2003) • Parents with teenage children • Premium rate voting and interaction - in front of the TV • Market is driven by handset availability

  4. Market - Handsets • DECT phones available from : Siemens; Philips: Sagem; Alcatel; Panasonic • Keypad terminals available from Viking Telecom ; Amstrad • Viking Telecom terminals available from approx. £30 • Expectation is that 300,000 handsets will be operative by 2004 in UK

  5. International experience • Fixed line SMS deployed by over 80% of European incumbents • Eircom - January 2003 (100,000 handsets) • Belgacom • Deutsche Telecom - May 2001 with T Mobile, • rolling out interconnects • 10 million messages in 3 months • Telecom Italia - December 2000 • Telecom Austria - September 2002 • KPN - March 2003

  6. BT Wholesale Product concept Originating Network Messaging applications SMS Xchange Mobile to Fixed Fixed to Mobile Fixed to Fixed Any BT PSTN line UK MNO’s Destination network UK OLO or SP’s ‘Any to Any’ messaging hub UK ISP’s

  7. Products - PSTN to UK mobile SMS FL Handset is registered on SMS platform on sending first outgoing text. Mobile HLR HLR Network MSC MSC SMSC SMSC Tel no 07711798202 Routing Request SMS Message Sent Customer enters mobile number into SMS handset to send SMS message to 447711798202 Pseudo Pseudo SMSC MSC HLR SMS SMS Trunk Trunk Fixed Platform Platform DLE Unit DLE Unit SMS Gateway Tel no 01333444555

  8. UK Mobile to UK PSTN SMS PSTN line must have Caller ID capability SMS message to 441333444555 Mobile HLR HLR Network MSC MSC SMSC SMSC Routing Request SMS Message Sent FSK delivery of Special Pseudo Pseudo SMSC presentation CLI to MSC HLR disable ringing SMS SMS Trunk Trunk Fixed Platform Platform DLE Unit DLE Unit SMS Gateway Tel no 01333444555 Text delivered to text phone

  9. Mobile to PSTN with text to speech conversion and into voicemail SMS message to 441333444555 Mobile HLR HLR Network MSC MSC SMSC SMSC Routing Request SMS Message Sent Pseudo Pseudo SMSC Indication of message waiting MSC HLR SMS SMS Trunk Trunk Text to speech FL Gatewy Platform Platform DLE Unit DLE Unit Tel no 01333444555 1571 type Platform’s 1571 Platform

  10. Mobile to PSTN - text to speech conversion and a direct call PSTN user must have option to opt out from receiving these calls An SPG CR requested. SMS message to 441333444555 Mobile HLR HLR Network MSC MSC SMSC SMSC Routing Request SMS Message Sent FSK delivery of Special Pseudo Pseudo SMSC presentation CLI to MSC HLR disable ringing SMS SMS Trunk Trunk Text to speech FL Gatewy Platform Platform DLE Unit DLE Unit Tel no 01333444555

  11. Time scales & Contractual Issues • SIN 413 version 1.1 issued 31st July 2003 (various interfaces specified) • SPIN 080 issued 15th August 2003 (for Service Providers) • Internal BT trial of BT SMS Fixed to BT SMS Fixed only – now completed • Trial Fixed & Mobile - Due to commence mid November2003 • Launch – Expected to occur during the period December 2003 to January 2004. • Contractual arrangements will be covered by the following schedules to the NCC Standard Interconnect Agreement:- • Schedule 230 - BT Short Messages to the BT System • Schedule 231 - BT Transit Short Messages via the BT System • Schedule 430 - Operator Short Messages to the Operator System • Charges will be notified in the appropriate NCCN .

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