What does AIDA stand for:

1. Attractiveness, Interest, Desire, Action Attention, Interest, Design, Action Attractiveness, Interest, Design, Action Attention, Interest, Desire, Action What does AIDA stand for:

2. Gender: Male Age: Children Age: Adults Gender: Female Both genders Think carefully… who is this product aimed at? (Select 2)

3. Gender: Male Age: Children Age: Adults Gender: Female Both genders Who is this product aimed at? (Select 2)

4. Gender: Male Age: Children Age: Adults Gender: Female Both genders Think carefully .. who is this product aimed at? (Select 2)

5. AIDA Similarities Differences Both use adverts to get customers attention with music and images. Both create interest in their products. Both companies don’t focus much on adverts that give lots of information on the product which helps to generate interest and desire. Give examples Coca-Cola will rely on their adverts more whereas Apple will email more information/marketing Give examples Back to task

6. Do you think advert uses AIDA well? • A- Attention/Awareness • I – Interest • D – Desire • A - Action

7. Target Markets Similarities Differences Both focus their advertising to their customers, even if they don’t directly buy from them Give examples These business will look to target different types of customers such as.. Give examples Back to task

8. Type of Market Similarities Differences Both have a target market they focus on Give examples Apple concentrate on selling to customers (B2C) Coca Cola sell to businesses rather than direct to customers (B2B) – who then sell it to the customer Give examples Back to task

9. Segmentation Similarities Differences Both target customers with similar characteristics across the world. Give examples Age – apple sell to …. Whereas coca cola to… Income – Apple sell to… whereas coca cola sell to… Give examples Back to task