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Toyota in the future

Toyota in the future. By Jeni, Kimberly & Mussa. Our Future. To Gain Market Share And Maintain our Leadership position through a strong promotional strategy focusing on going Green. New Product Strategy.

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Toyota in the future

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  1. Toyota in the future By Jeni, Kimberly & Mussa

  2. Our Future To Gain Market Share And Maintain our Leadership position through a strong promotional strategy focusing on going Green

  3. New Product Strategy • Make more consumer products using our expertise in automotive development and production engineering • Continuous improvement on current offerings

  4. Promotional Strategy – Prius(and other hybrids) • Focus communications on going “Green” • Target market • Environmentally friendly • $$ on gasoline prices • 18-30 year olds • channel of communication • Concentrate on innovative technological devices ex. Cell-Phone television ad space

  5. Promotional Strategy – con’t “Go Green” hybrid car to promote around town (major cities) • Offer tax incentives to trade in gas guzzlers

  6. Brand Management • Brand position – Capture “environmentally friendly” perception • Focus on Increasing Brand Loyalty (life customers) • Brand expansion (Diversifying into other markets) ex. Housing, robotics, finance, farming… • “We make things and … cars, too.” • Work towards becoming an “American” name brand

  7. New CRM emphasis • Identify strong new prospects • Prevent Customer Defection • (brand switching) • Keeping car with customer longer • Incentives to move laterally or trade up

  8. Need Safety Better fuel efficiency More features Benefit Go to 5 stars Continuous improvement How we will meet our Customer’s Needs

  9. 2005 Toyota Prius 4-DR. Crash Ratings (5 star scale)

  10. Fuel Efficiency MPG – City MPG – Hwy MPG – Combo

  11. Features • “Stock” stereos • “Hybrid” - increased horsepower • Broader warranty

  12. Current Corporate Social Programs • Sponsorship with the Bass pro shop • National Labor Day Foundation • Have our own “Summer Concert Series”

  13. Future Social Responsibility Programs • Implement safe driving classes in high schools • Increase Global Awareness on Poor Air Quality • Donate funds to research future flex fuel technology

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