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What’s Next in Social Media?

What’s Next in Social Media?. Latest Trends for Maximizing Social Media. Chris Ott. Chris Ott, Realtor®. Austin, TX Technology Instructor – Austin Market. Please complete an evaluation form found in the back of your program guide .

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What’s Next in Social Media?

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  1. What’s Next in Social Media? Latest Trends for Maximizing Social Media Chris Ott

  2. Chris Ott, Realtor® Austin, TX Technology Instructor – Austin Market What's Next in Social Media?

  3. Please complete an evaluation formfound in the back of your program guide. What's Next in Social Media?

  4. “You need to develop a tribe of followers and super fans who want to hear what you have to say.” - Michael Hyatt What's Next in Social Media?

  5. What's Next in Social Media?

  6. What do I really needto know about SOCIAL MEDIAto implement it intomy 2014 Business Plan? What's Next in Social Media?

  7. Graphic and Interactive ContentWill Rule! • Photos • Tumblr, Instagram, Twitter Ads • Videos • Facebook Ads, YouTube Followers, Google+ SEO • Interactive • Infographics, Call-to-Actions, Polls What's Next in Social Media?

  8. What's Next in Social Media?

  9. YouTube • Everyone is going here for “how-to videos” • Great way to leverage those old buyer and seller pamphlets • Anyone can become a celebrity • Creating a fan base is lead generating • Great way to interact and engage What's Next in Social Media?

  10. What's Next in Social Media?

  11. Doing “The ONE Thing” well … Single-Purpose Platforms! • Messaging • WhatsAppand Snapchat • Vertical Social Networks • Like-minded Connections • Networks for Neighbors What's Next in Social Media?

  12. What's Next in Social Media?

  13. Be Ready to Pay for Exposure Twitter Ads • Target Audience Based • Interests • Geography • Gender • Device • Set Your Budget • Spend as little or as much as you like Facebook Ads • Goal Driven • Drive traffic to your website • Build brand through page engagement • Get people to install your app What's Next in Social Media?

  14. What's Next in Social Media?

  15. Big Brother … is no longer just a TV show! • Analytics • Mention, Followerwonk, Quintly • Social Listening • Google Analytics Apps • Facebook and Twitter Ad Tracking • #Hashtags, Polls, Searches What's Next in Social Media?

  16. Facebook and Twitter • Algorithms decide Whoand What you see in your feed • Ad tracking software • Uses your location and shopping habits to fill your news feed with ads • #Hashtags and privacy settings • Allow the public to find and follow you What's Next in Social Media?

  17. LinkedIn and Google+ = Industry News = Community What's Next in Social Media?

  18. Why is social mediaimportant to MY BUSINESS? Let’s use the Super Bowl as an example … What's Next in Social Media?

  19. What's Next in Social Media?

  20. 2014 Super Bowl Social Stats • Pregame • 37.6% will look up Super Bowl ads before the game • 59.1% because they are interested in the BRAND • Game Time • 41.2% will be on social media while watching • 55.8% status update about favorite ads • Postgame • 73% are more likely to follow the BRANDS than the teams What's Next in Social Media?

  21. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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