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Books beyond the blockbusters

Books beyond the blockbusters. t helongtail.com. Chris Anderson. 172,000 Books/Year. “Commercial books”. Where are they all going?. Almost all books are in the Long Tail. LT is more than a third of the market. The average book sells 500 copies a year.

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Books beyond the blockbusters

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  1. Books beyond the blockbusters thelongtail.com Chris Anderson

  2. 172,000 Books/Year

  3. “Commercial books”

  4. Where are they all going?

  5. Almost all books are in the Long Tail

  6. LT is more than a third of the market

  7. The average book sells 500 copies a year

  8. Fewer than 2,000 books/year (1%) will get any marketing budget at all

  9. There has got to be a better way

  10. Technology World Management World Marketing World Economics World

  11. A better way • Self publishing (Lulu, etc) • Free ebooks • Free audiobook downloads for hardcover purchasers? • *cough* Google Book Search *cough* • DIY marketing

  12. DIY Marketing case study April 2004

  13. September 2004

  14. October, 2004

  15. Why do it? • Own meme • Feed meme • Fill dead space between article and book • Tap distributed intelligence/research • Beta test/peer review • Generate book buzz

  16. Own and feed the meme

  17. Concerns • “Giving away the book” • “Peaking too soon” • “Memetic exhaustion” • “Distraction”

  18. First year stats • Posts:  180 (3.5 a week) • Total words written:  120,000 • Average daily traffic: 1,600 visitors (year two: 5k) • RSS subs: 5,000 (year two: 20k) • Technorati rank: ~200

  19. Long Tail marketing • Free ARC to any blogger who wants to review it (the LT of book reviewers!) • Free ARCs as prizes for reader contests • Crowdsourcingcoverlines, cover art, etc.. • Meetups instead of signings • Company speaker series • Asking Nicely™

  20. Blog: thelongtail.com

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